Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode of Hit Publish is for you.
Using humor is a great way to build bridges and tear down barriers with your customers.
More and more, consumers today want to see the “personal” side of a business and light-hearted content is perfect for this.
Even if you don’t think of yourself as a “comedian,” Hit Publish host Amy Harrison has six simple rules to help you test the water (safely) for using humor to win over your customers.
Oh, and Amy has a cold. So some of what she says sounds funny, but not always for comedic purposes.
Tune in to Hit Publish to find out:
- The first rule of creating any type of humor marketing (it comes before the funny)
- Three things you should make fun of (and the one thing that’s a no-go area if you want customers to like you)
- How you can start introducing humor into your content in a really gentle way
Hit Publish on iTunes