Keyword research is a fundamental part of online marketing of all kinds, and is especially relevant for freelance writers, online publishers, and bloggers. Compelling content is favored by search engines, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic.
But the value of keywords goes well beyond SEO copywriting. In fact, close your eyes for a moment and imagine a world where search engines don’t deliver traffic at all.
Would keyword research still be valuable? You bet.
Keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them via your content.
Oh, and don’t forget to open your eyes back up. Because search engines do deliver lots of targeted traffic, and that’s the bonus round for smart keyword researchers.
Get two practical guides to keyword research for the real world
These two ebooks aren’t dry, academic exercises that leaves you with more questions than answers. Instead, they walk you through choosing profitable content topics by exploring how keyword research provides valuable insights into the way your prospective audience thinks and discusses the topics that matter to them.
Ready to get started? First, a word of warning… these free guides are pretty hefty, so make sure you have time for a bit of serious (but fun) reading.
Keyword research articles on Copyblogger:
Keyword research will help you Discover the actual language people are using when they search for your topic.
To learn more, grab our free ebooks, Keyword Research: A Real-World Guide and Content Marketing Research: The Crucial First Step when you register for My.Copyblogger.com below.