Google rankings are dynamic and ever-changing, especially when searches are made by different people in different locations.
For example, a search for “car insurance” yields five out of 10 localized results for local directories like Yelp, local car insurance agents, and then national companies.
SEO is no longer about one type of rating. Google now serves different results based on query themes, the location of the user, personalization, devices used, and types of content available.
Has Google leveled the playing field, or is it making it harder to compete?
In this episode of Search & Deploy, Loren Baker invited his long-time friend Kris Jones to discusses these topics.
Kris is a seasoned VC and sold his first company twice … first to GSI Commerce, which was then acquired by eBay. Kris has also launched or invested in two local marketing companies, ReferLocal and LSEO.com (a local SEO provider).
In this 55-minute episode of Search & Deploy, host Loren Baker and Kris Jones of KBJ Capital discuss:
- SEO and the small business
- Google’s Localization of SERPS (not to be confused with Local Search)
- Content marketing at the local level for smaller companies and international brands (such as Airbnb)
- Promoting content to local influencers and getting links
- How agencies can work better with local companies
- Opportunities for the little guy and vice versa (for the larger Enterprise in local)
- Tips on obtaining reviews and ratings at the local level
- Key takeaways for competing in SEO