3 Resources for When You’re Ready to Take Control of Your Writing Career

3 Resources for When You’re Ready to Take Control of Your Writing Career

Reader Comments (4)

  1. Hi Stefanie,

    It was powerful reading for me. 🙂
    I am an engineer, but I want to direct my career in Content writing. You shared all the facts only like we don’t get enough money for writing, but things have changed now. I have seen many of my friends are making good money out of content writing job. It’s really a respectable job.
    Introducing Certification in Content writing is an innovative idea.

    Thanks for this wonderful post.

    Avinash

  2. Like you say Stefanie, nothing is worse than paying for a service that doesn’t produce results. As a copywriter, it is so vital to make an impact and become almost indispensable to your client. There is no doubting that the tools from within this article will help you to do just that.

    Thanks for such an enjoyable, engaging post.

  3. Great article, Stephanie.

    Does this positioning change at all when thinking about content marketing? An individual article doesn’t directly lead to a sale, but it might be building a relationship.

    I’m not talking about filler content, of course. But when it comes to content that is designed to educate, entertain, or build authority, do you ever worry that the client will say, “This is leading to more sales.”?

    • That’s a great question, Joshua.

      It sounds like it’s a matter of managing client expectations for a project and giving them markers that measure the success (or failure) of your efforts.

      Since content marketing is a long-game of building relationships over time — through educating, entertaining, and building authority, as you mentioned — it’s important to set and communicate goals.

      For example, the goal for the content marketing strategy that you’re implementing may be to grow the number of subscribers on your client’s email list. You can project how much the list will grow in 3 or 6 months, for instance, then the client can measure the success of your strategy based on the results she sees at those times.

      Your strategy to get more email subscribers would use a combination of content marketing and copywriting.

      More email subscribers means more prospects when it’s time to make a direct offer — so a larger email list could indicate the success of a certain content marketing campaign.

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