SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that most of the factors that determine how a web page is ranked in a search engine are based on things that happen off the page itself.
Modern SEO copywriting is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps pages you want to rank well for certain keywords.
Discover how Modern SEO Copywriting Works
Get our free ebook, How to Create Compelling Content that Ranks Well in Search Engines. This guide, written by Copyblogger founder Brian Clark, provides a step-by-step strategy for creating content that scores links and social sharing, is highly readable and engaging, and ranks well in search engines. Enter your email below for instant access: