Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners.
Today, we are talking to an absolute expert in podcast advertising.
In fact, our guest spent years selling podcast ads for TWiT. As the Director of Marketing, he ran strategy and implementation responsible for selling ad spots across 20+ podcasts with more than 70 million annual downloads and streams.
Our guest today is Glenn Rubenstein of Adopter Media, a full-service podcast advertising agency, and in this episode we discuss:
- Why podcast advertising works
- What you can do to make your ads more effective
- How to package and present your show to maximize advertising revenue