To Be or Not to Be?

To Be or Not to Be?

Reader Comments (11)

  1. Simple writing is really a paradoxical thing, because it’s oftentimes the hardest to produce

    True. Hemingway was once asked how short a story he could write. “Six words,” he said. “For sale: baby shoes, never used.” Sheer brilliance.

  2. “No one will ever complain that your writing is too easy to understand.”

    I love the article. There might be an exception to your “too easy to understand” rule. I think in ad writing, there’s room to make something that lots of people don’t understand. A joke that not everyone gets. It’s like a secret handshake. It’s a way to connect with your intended audience more closely (they’re in the club, ’cause they get the joke). I’d love to hear your thoughts on this.

    I always love to hear points of view from people who get it. Thanks for sharing such good stuff.

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