4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands

4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands

Reader Comments (12)

  1. Hi Beth,

    Great analogy and tips. I am reminded of the story about “The Tortoise and the Hare.” The moral of the story: Slow and steady wins the race. We can learn so much about life and marketing from animals, can’t we?

    Blake

    • Exactly, Blake! I think stories like this help us understand lessons on a deeper level. Thanks for stopping by and saying hi!

  2. I love your message here, Beth. Gentility and restraint. As I focus on building the email list for my e-commerce site, I have been paying a lot of attention to welcome gates on other sites and how they make me feel. I already sell products on mine (beautiful shoes), so that’s why my customers search and find me. No free content here except my blog posts! It’s a delicate thing to ask them to sign up before they have a chance to browse and see whether we’re ‘worth it’, but not doing it before they leave the landing page is risky. Timing is everything – and so is the message in the welcome gate. I really like the sites that delay the sign-up form until you’ve had a chance to see and assess what a site offers (10 seconds maybe?). It looks like a sign of respect and not a hustle or act of desperation. As for consistency in communication, amen. I have been guilty of erratic behavior when it comes to sharing my posts (trust-building vehicles) and am committing to doing better. Bi-weekly is my near-term goal. Thanks again for the very insightful post.

    • You’re welcome, Annie! Thanks for stopping by! And I agree with you about the pop-up forms….if you *must* use them, I recommend having them on a delay timer. I like the pop-ups that only show up when the reader has reached the end of a blog post.

  3. Great analogy, I think sometimes, we are so eager to get the ball rolling for ourselves that we forget others aren’t rolling at the same speed, so we do need to slow it down, ensure they are well hooked and the trust has been established for them to jump aboard .
    Great article, thank you for taking the time to write it. 😉

  4. This is great advice! Thank you for sharing it. Nerves can be overwhelming when you are approaching clients. The trick is to breathe first then hit send.

  5. Content Marketing is so far the best tool for me to build trust in the eyes of my prospects.
    The tips you shared are very helpful. You always keep your fingers cross when you approach a new client.

  6. You speak so much of the truth here Beth. The goal of all this content isn’t to make an immediate sale and if that is the goal, it’s going to fail. That’s how it works on social media too. I see a lot of people saying this is an awesome product, this is what it can do, buy it! Get to know people first and add some value before forcing a sales pitch 🙂

    • Yes, exactly, Nick! The most important thing to remember is that in most cases, it’s not about us. We need to listen more than we talk (on social media and in real life!)

  7. Amazing illustration. Your analogy hold true even in personal relationships. You start slowly and consistently in order to to win the trust of your partner.

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