When Brian Clark started his first business in 1998, it turns out he did a lot of things right. It wasn’t until May of 1999 when Brian read a book called Permission Marketing that he realized what he was missing, which led to his first successful business.
Since that time, Seth Godin has written several other marketing classics. In a wonderful twist of fate (given his influence on Brian), he’s even mentioned Brian in a couple of them.
In short, when Seth has something to say, Brian is listening. Earlier this year, Seth created a course for unemployable types, specifically freelancers. So, it seems like a natural thing to bring Mr. Godin on Unemployable as Brian’s second special guest.
In this episode of Unemployable, Seth and Brian discuss:
- Why doing meaningful work is imperative to success
- How continual learning provides a competitive advantage
- When it’s time to fire a client
- What “selling” actually means
- When to raise your rates
Unemployable with Brian Clark on iTunes