So your visitor loved your headline. Will she read the rest of the article? One of the best ways to increase your chances is by using internal cliffhangers.
A cliffhanger is a scene in a book, movie, newspaper story, or TV show that holds something back from the reader or viewer.
More than likely, you’re familiar with the cliffhanger on the macro level, which is designed to keep a person emotionally connected to the content until the next post or episode is shipped.
These cliffhangers are external to the content, like the buckle between two train cars. The promise is that if you keep reading or watching, you’ll eventually be rewarded with what you want to know.
And you can create this same kind of tension inside your content as well.
In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- The two kinds of curiosity: the one that kills and the one that doesn’t
- One thing you can do at the end of a paragraph to make people stick around
- The internal cliffhanger that can backfire if you get it wrong
- How to make your reader think, “Is she about to do what I think she’s about to do?”
- The turn of phrase that people love to hear
- And more!
Rough Draft on iTunes