Every great website is a membership site.
In today’s economy and online environment, marketing can no longer simply be the promise of an experience — marketing must actually begin the experience.
Hence our indefatigable focus on the idea of media, not marketing.
Because your marketing is not effective if it is something people want to avoid. Instead, it must become an experience that is sought-after and valued.
And this experience is powered by content.
But not just any content — adaptive content: the right high-value content delivered at the right time to the right person. This is what creates a deeper, more meaningful experience.
Which is why membership has its privileges, for both you and your prospects, customers, and clients.
So, what are the first steps toward creating a membership website? Attend our free webinar, Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas, on Thursday, September 24, 2015, and we’ll tell you. 😉
Why you need to deliver a logged-in experience
Okay, we won’t really make you wait until the webinar to find out what the first steps are. You might even know them already anyway.
In addition to having the correct site infrastructure in place to host a member area, you have to give people reasons to become a member in the first place.
Enter: free downloads and courses.
Free downloads and mini courses turn attention into free membership.
Once people are logged-in members, you get the power and privilege of adapting the content experience you’re delivering to fit the needs and desires they are communicating to you through their actions.
The more you do this, the closer they move toward going from free member to paid customer.
This is how we turn free MyCopyblogger memberships into paid Authority memberships.
This is how we utilized the free New Rainmaker Training Course to seed the Pilot program for the Rainmaker Platform.
This is how Belinda Weaver takes her readers and listeners and turns them into paid members of her copywriting course.
And this is also how you can move from a website that drives traffic to a website experience that converts.
You just need the right tools and training. On Thursday, September 24, 2015, you’ll learn about both … for free.
Another free webinar you won’t want to miss
Join me and Brian Clark as we walk you through a step-by-step strategy for using free downloads, courses, and member areas to create a great website experience that converts. That’s the training.
Then we’ll show you how the Rainmaker Platform removes the technological headaches and extra costs from actually executing the strategy. That’s the tool.
It will all be in our upcoming free webinar, the third in our ongoing Rainmaker Webinar series, which will begin promptly at 3:30 p.m. Eastern Time on Thursday, September 24, 2015.
Register now to reserve your spot:
Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas
Space is limited, and these webinars have been filling up fast, so don’t hesitate.
What you learn in this webinar could help you move your digital business in the right direction.