In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!
Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book that has been traditionally published a while back.
Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it — which worked very well for her. This time you will hear a different approach — a mix of old and new techniques, with some long-term brand building as the backbone.
In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.
This is some very useful stuff, so get your notepads ready!
In this 50-minute episode, Jay and I discuss:
- Why using unorthodox book marketing techniques can work in your favor
- How you can build awareness long before your book is released
- The criteria for hitting the NYT bestseller list
- How to utilize your community to make your book go viral
- Why hiring a publicist is still a good idea in the new business economy
- How to use re-targeting to your advantage