Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.”
It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend.
Conversational copywriting is still about selling … but in a way that is honest, transparent, and respectful of your audience.
It’s the zero-hype, no-BS antidote to the hard-sell approach.
Truth be told, this has always been at the heart of the very best copywriting. It’s what made me fall in love with the craft when I got my own start as a copywriter in 1979.