Every page you create has a purpose.
It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page.
You publish it for a reason. You want something to happen.
Maybe you want someone to share the page on social media. Or you want readers to sign up for a newsletter. Or register for an event. Or click through to a sales page. Or complete a purchase.
Scratch the surface and you’ll find every page has a purpose.
But that purpose is rarely achieved if people don’t read to the end of the content.