Great to see you again! This week was all about art.
Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018.
On Monday, Stefanie Flaxman introduced the power of claiming a creative identity for yourself:
I am an artist.
Making that decision to approach your career (and your life) as an artist will open up all kinds of doors for you, both personally and professionally.
On Tuesday, our Marketing Technologist Will DeWitt highlighted the key balance between technique and artistry that is useful for all of us to find. It would be silly to shun “tricks of the trade” because they somehow don’t seem artistic enough. And it would be just as silly to avoid creative or unusual content because it doesn’t line up with a rigid strategy.
And on Wednesday, I revealed the “ninja trait” that professional artists (including writers) cultivate so they can become successful. Spoiler alert: That trait is reliability — being able to hit your deadlines, produce a substantial volume of work, and publish at a consistently professional level.