The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child.
Each post is crafted with care, and I value all of them.
But I rolled up my sleeves and devised a strategy.
In fact, this year was all about the power of the individual voice expressed through a winning combination of strategy and creativity.
That pairing is like love and marriage — you can’t have one without the other.
Well, you can. You just wouldn’t be a successful content marketer and copywriter, or supportive partner for your spouse. But I digress.
The creativity portion includes the innovative approach to your topic that helps you attract and grow an audience of interested prospects. The strategy portion includes the techniques that help you turn those prospects into customers.
If we were to ménage à trois this situation, I’d call the third portion digital business smarts.
So this year’s top Copyblogger picks are sharp lessons about strategy, creativity, and digital business to review as you prepare for 2018.
Additional specific exercises for getting more creative and productive can be found in all of our 2017 Content Excellence Challenge prompts. (I know I’m cheating by mentioning them too, but they’re too good to leave out.)
It’s time to grab a fresh Moleskine and start taking notes …
This post is a five-for-one deal.
Brian Clark outlines the three critical steps to a winning content marketing strategy and then links to four in-depth tutorials on each.
If you know how to create an effective content marketing strategy — but don’t ever implement it — you’ll never get to reap the rewards.
Jerod Morris helps you focus on getting more meaningful work done.
What makes an artist’s life so interesting and rewarding?
Sonia Simone shares the benefits of adopting a more artistic mindset.
A content series is a straightforward way to communicate your expertise in a format that is easy for your audience to consume and share.
Follow this simple guide to prepare multiple pieces of content in advance and meet your publishing deadlines — without getting overwhelmed.
Discover what you must do in order for your call to action to work.
Your goal is not necessarily to get someone to feel, but rather to want — and to act on that want. Brian reveals five ways to accomplish that.
Ready to grow your audience?
Sonia explains nine powerful optimization techniques that content marketers can get really good at, without tech skills. Plus, the great rule of SEO.
Andy Crestodina shows how to prepare your content for both search engines and social media platforms.
His techniques are powerful ways to attract more readers.
In today’s high-speed, meme-obsessed world, it’s easy to forget that there are learned mentors and teachers we can turn to for advice on how to beat entropy and regain our productive flow.
Over the last four years, Kelton Reid has interviewed more than 70 prolific, renowned, and bestselling authors. How do they stay focused and productive?
Rather than a figure of speech, an analogy is more of a logical argument. The structure of the argument leads to a new understanding for your audience.
Persuasion comes from understanding.
When you approach someone without doing your homework, you send a clear message: You think your time is more valuable than theirs.
Increase your chances of getting a reply with Sonia’s smart research tips.
Jerod’s tutorial will help you get more out of your top content.
His methods show how to work smarter, not harder, to reach new people.
It turns out that getting really good at putting words together doesn’t always translate to marketing our own writing businesses.
Sonia pinpoints two ugly problems that keep writers from making what they’re worth … and how to overcome them to retain more great clients.
If your content isn’t as successful as you’d like it to be, you might benefit from a more substantial revision process.
When you treat your blog like a professional publication, you’re more likely to produce better content that is tailored to your audience’s preferences.
Your readers are looking for information on a topic from someone they like and trust … become the resource they’re looking for.
Toby Lyles of TwentyFourSound shares 10 pro tips to help your podcast stand out from the majority of the audio content available on the web.
Better recordings will strengthen your message.
Jerod breaks down what you need to know about search engine optimization on the modern and future web.
He gives three simple steps that will help you maintain a smart, consistent SEO practice that delivers reliable results.
Here’s a proven plan you can adapt to any type of content project you’d like to finish in just a couple months.
In July 2009 I created it to write my first ebook, which was available for sale in mid-September 2009.
Are you making one of these common business website mistakes?
Chris Garrett explains how professional businesses can operate smarter online to prevent frustration and wasted time.
Discover the art of disinterested goodwill.
Content marketers have an unfair advantage over competitors who don’t freely share valuable information.
For skillful writers, the right combination of authority and vulnerability has become the most effective voice on the web.
Sonia describes how to achieve that balance.
Lately, a common theme in productivity advice is bashing multitasking. And studies have shown that trying to tackle different tasks simultaneously greatly reduces our cognitive abilities.
But what if there’s another type of multitasking — one you’re probably really good at? Loryn Thompson explores this topic and offers another reason why your daily productivity might not be at its optimal level.
Smart editing considers the unofficial question going through every reader’s mind when they look at the beginning of an article: “Why should I care?”
These five strategies help turn your drafts into memorable presentations.
With WordPress, the power of the platform is also the reason that security holes can develop and be exploited.
Hackers, ransomware, and denial of service attacks are all concerns for modern business websites. Jerod’s simple ways to make your WordPress site secure relieve those worries.
There’s a whole economy out there that needs creative professionals to spread ideas and inspire each other to action.
If you’re ready to turn your love of storytelling into a thriving writing business that
provides a consistent income, Certified Content Marketer Alaura Weaver’s guide is a must-read.
Getting sucked into cheap shortcuts always slows you down, because they don’t work. Then you just have to go back and do it correctly anyway.
Sonia knows that hopes and dreams about digital business can be beautiful things. But reality is even more beautiful.
It’s perfectly natural to make mistakes on your business journey. Successful freelance writers adjust their goals, learn new skills, and move forward.
Here are helpful pointers to optimize your writing services.
Does your content meet your prospects where they are, with clear guidance to get them where they want to go?
Ronell Smith shares a proven process for assessing if your content will build authority, trust, and customer love — before you publish.
Research shows that meditation can increase your focus and enhance your creativity, so if you don’t already meditate, you’ve probably considered it.
For many, the hardest part is starting … Luckily, we enlisted the help of Certified Content Marketer Morgan Dix. Morgan draws on his 22 years of experience meditating to help you launch a practical meditation habit that supports your creative work.
As we look forward to 2018, Sonia gives us a taste of the growth mindset.
Growth mindset people have great confidence, because they know if something isn’t good today, it’s just a matter of putting in work and getting better tomorrow.
What are your 2017 Copyblogger favorites?
Did you love a post (or posts) I didn’t get to mention here?
Share the Copyblogger articles you found the most useful in the comments below.