Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.
We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom.
Here are a few sample issues:
- Three Real Ways to Protect and Enhance Your Brain Power
- The Epic Food Fight: Plants Versus Paleo
- Meditate to Dominate in 2015
Given the initial high interest (and several requests), I’ve decided to do a “behind the scenes” case study on myself, revealing what I’m doing and why, plus what’s working and what’s not. This episode and the next two will be the first leg of that case study.
If you’re interested in the possibilities at the intersection of curation and email marketing, I think you’ll get a lot out of these episodes. Even if you’re not sure about that, there are a lot of fundamental content, copywriting, and entrepreneurial insights throughout. At minimum, you can watch a new project develop in real time, with commentary.
Enough said … let’s get started.
In this 36-minute episode Robert Bruce and I discuss:
- The two primary keys to building an audience with curation
- The element that makes curation a financially viable approach
- How to make your content curation project unique
- The design philosophy that works like a charm
- My explosive new image strategy
- The kind of copy to use and how to test it
- How I’m positioning Further in a sea of sameness