How to Keep Your Reader Engaged, from Headline to CTA

Content creation can feel a lot like spinning plates.

Once you have one element rolling along, there’s another you need to attend to, and another, and another …

Let’s go through a complete piece of effective content for your business, from headline to CTA.

On Monday, I described the difference between clickbait and a damn good headline. You need a headline that grabs attention if you want someone to open your content, but you can’t abuse your power as a headline writer.

Check out the post to get a 3-step tutorial for writing better, audience-focused headlines — starting today.

On Tuesday, Sonia Simone led us from our powerful headline into content that doesn’t waste anyone’s time. In attempt to be entertaining, the main point of our content — and its benefit to readers, listeners, or viewers — sometimes gets buried.

Sonia helps us find the right balance of a compelling story and focused writing.

And on Wednesday, Brian Clark offered 5 Ways to Convert More Prospects by Making Your Case.

Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action.

A total win, right? Then why are you still disappointed with your results?

You’re doing a lot right, and that’s why you make some sales. But you could be selling a lot more if you take the time to make your case.

Brian’s quick copy tip shows you how to do just that.

Talk with you next week!

— Stefanie Flaxman
Editor-in-Chief, Copyblogger Media

Catch up on this week’s content

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Clickbait or Damn Good Headline?

by Stefanie Flaxman

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Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content

by Sonia Simone

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5 Ways to Convert More Prospects by Making Your Case

by Brian Clark

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How Netflix Showrunner Aron Eli Coleite Writes: Part One

by Kelton Reid

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