Your website visitor hovers over your button, deciding whether or not to click. It’s the moment of truth!
There’s a lot more to creating a high-converting button than simply getting the design right. Whether or not that button gets clicked depends on the button label, the text around the button, and even the content on the rest of your website.
This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on creating buttons that work.
Tune in to Hit Publish to hear from host Pamela Wilson, Chris Garrett, Brian Gardner, and Sonia Simone as they discuss:
- The simple question that magically tells you what your button copy should say
- Why the best button design might not be the most obvious, and how to figure out what works best for you
- Why buttons are a “door” you want to invite your visitors to open
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