If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and Hit Publish host Amy Harrison has some specific ways to help you build your local profile through content.
This week’s show is inspired by a Dear Amy letter from a Hit Publish listener from the city Amy was born in: Hull.
He runs a local business and wanted to know whether it was possible for small local businesses to create the type of content that builds authority and attracts attention to the company.
The topic of creating local content is huge, so there are links to more in-depth resources in the show notes over on Rainmaker.FM, but today you’ll get an idea of where you can start with your local content creation.
Tune in to Hit Publish to hear:
- Why what other people say about your business is more persuasive than what you say (and what you need to do once you know this)
- Why aligning yourself with local events is a great way to generate content and promotion for your business
- How to get local media coverage, even if the content you publish isn’t region-specific
Hit Publish on iTunes