Joanna Penn is known for being an unusually multifaceted author.
Not only does she write thriller novels under the name J.F. Penn, she’s also a nonfiction writer, copywriter, teacher, and content creator … and she’s the “chief marketing officer” for her own career.
And her marketing superpower? Being able to see the myriad business possibilities that a single book can unlock … even for fiction (which most people mistakenly believe is the least profitable form of writing).
Joanna has sold books in 74 countries, as well as created courses, audiobooks, and other profitable models for writers.
“As a creative, you’re creating intellectual property assets that can earn you money for the rest of your life and 70 years after you die.” – Joanna Penn
Business skill … or creativity?
In a recent interview with Rainmaker Digital CEO Brian Clark, Joanna revealed that she has no patience with the myth that creativity and profitability are mutually exclusive:
“I got really annoyed by the fact that I’d wasted 13 years not being creative because people said to me, ‘You can’t make a living out of this.'”
(You can pick up the full interview here: Inside the Lucrative World of Self-Published Ebooks)
Joanna knows that business itself is creative — and that business skills can help creative folks like writers earn a good living from their work:
“If you learn the business as a separate skill — as you also have to learn the craft — you can actually do both … Business is creative.”
Joanna isn’t just a wizard at unlocking business potential with her writing; she’s also implemented a variety of business models that keep her writing business profitable.
She teaches what she’s learned to other writers — with practical insights and clear models that writers can use to make a terrific living doing what they love.
If you’d like to hear from a creative entrepreneur who:
- Sees the full business potential in every piece of writing, from a novel to a business ebook
- Has mastered the art of building many revenue streams from a single creative work
- Keeps an eye on emerging trends as well as evergreen models
- Has built her business with as much creativity as she applies to her fiction, and
- Wants to teach all of that to you …
… then don’t miss her live presentation at the Digital Commerce Summit.
Creating Intellectual Property Assets: How to Turn One Ebook Into Multiple Streams of Income
Joanna’s session, Creating Intellectual Property Assets: How to Turn One Ebook Into Multiple Streams of Income, will teach you how to turn a single piece of work into multiple streams of income and reach customers around the world. Whether or not ebooks are part of your business model, the lessons Joanna has to teach will apply to every digital business.
Join us October 13-14 for a carefully chosen curriculum that will give you the momentum you need to level up as a digital entrepreneur. Joanna is just one of 15 speakers who has walked the walk. Over two days, we’ll teach you how to take your digital project to the next level — or how to get something new off the ground.
We’re looking forward to seeing you there!