Bloggers have a distinct disadvantage.
When someone hires an expert in — oh, let’s say marketing — that expert can dispense the same information she did for the last client.
And the client before that one. And the one before that.
Not bloggers. Blogging is about breaking down everything you know into bite-sized chunks so that people can learn it all over a period of time. If they look back through the archives, they can often see the entire breadth of your knowledge.
Then one day, your well runs dry.
And let’s be fair — it’s a lot of knowledge. But you simply don’t have anything new to say.
What do you do?
Go get yourself some new knowledge
I’m always amazed by how few people continue to educate themselves on their topic after they’ve become an acknowledged expert in it.
Hey, everyone knows me as the number one guy on naked mole rats! Clearly, I know everything there is to know!
But as an old coach of mine used to say, you’ll never know everything there is to know in your field of expertise, and there’s always something new to learn. People make new discoveries and innovations every day. You have opinions about those innovations. You agree or disagree with them. You try them or manage to take them a step further.
Of course, if you don’t find out what those discoveries and innovations are, you don’t have anything to say about it. No wonder you’re stuck for posts.
Actively pursuing new knowledge about your area of expertise has a side benefit: it provides more value for your clients. You may find the inspiration for a new ebook or web course to help newcomers understand and benefit.
New knowledge could be the next big thing for your business — if you go out and find it.
Doctors are one of the few professions actually required to update their knowledge of their field of expertise continually. If a doctor doesn’t know the latest innovation in surgery, his next patient might die from the lack of that knowledge. That’s a huge incentive for the doctor to always be learning and for the patient — and the medical board — to insist on that continual education.
No one is going to force you to attend conferences or read books or take courses, but you’ll be much more respected as an expert if you continually update your knowledge. Your client’s life may not be on the line, but their business, their financial goals, and their happiness probably is — at least, their happiness with your products and services.
Where can you find new knowledge?
Well, you may not have heard about this gizmo called the internet, but it’s pretty handy for that sort of thing. It seems silly to mention using the internet to upgrade your knowledge on an online blog, but shocking numbers of people don’t use it for this particular purpose — even those who practically live online.
Libraries are an awesome (and free) resource for new knowledge too, and so is your local bookstore. Go pick up some new literature and get someone else’s perspective on what you do.
Magazines and trade journals, of course, are terrific for more recent innovations and information. Find ones that focus on your area of expertise and stay on the lookout for new ideas that sound interesting or innovative. Once an article grabs your attention, go do some independent research on that topic and find new resources to pursue.
Actively pursuing new knowledge won’t just make you a better businessperson — though that’s reason enough right there. It’ll also pretty much guarantee that you’ll never run out of blog topics ever again.