When I review applications from students in our Certified Content Marketer training program, I get to read some great content….
15 Marks of Exceptional Writing that Gets Noticed
A 7-Point Plan for More Shareable Content
3 Reasons Why Good Ideas Are a Real Threat to Good Writing
Ernest Hemingway’s Top 5 Tips for Writing Well
Compare Apples to Oranges (In This Case, It’s the Smartest Thing to Do)
Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits
Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless…