Content marketing works. This is no longer up for debate.
Granted, there are no shortcuts. You have to publish useful content that stands out above the noise, you have to do it consistently over the long haul, and your content strategy needs to place you into a particular kind of role relative to your audience.
When you do all of this, content marketing works and you give yourself an unfair business advantage.
But there’s one major problem with content marketing.
The problem with content marketing
Creating spectacular content — the kind that gets heard above the din — requires time, effort, and resources. (Just like everything else.)
Which means that if you want to get more out of your content, you have to put more time, effort, and resources into your content creation.
And if you put more time, effort, and resources into your content creation, then you take time, effort, and resources away from something else. Inevitably, that something else — most likely your primary business model — is going to suffer.
See the problem? It’s a big one for an online businessperson.
- You want to dive in and write a new ebook for lead generation … but you also have to factor in the money and time it will take to add the functionality to your website to sell the ebook or use it for list building
- You’re pumped to start producing that podcast your audience would love … but you can’t deal with the production details (and how the hell do you get all the meta information to iTunes, anyway?)
- Your email newsletter is popular with a small group of subscribers … but you don’t know the first thing about designing a landing page to take it to the next level
See what I mean?
On one side is content, and on the other is technology and development — a constant battle for your time, effort, and resources.
Unless … perhaps you could find a way to lessen the time, effort, and resources necessary to manage the technology and development aspect of your content marketing.
You could really make it rain then, couldn’t you?
The next level
Now imagine this: Instead of being one person with one or a few sites, you are the person or agency that other people go to as a development resource for the tool that solves the aforementioned content marketing conundrum.
That’s a model that can truly scale … if you have the site deployment and management infrastructure in place.
Because, again, it all comes down to time, effort, and resources.
The more time, effort, and resources you have to expend on repeated tasks like migrating changes from a staging site to a live site, the less time, effort, and resources you have to provide value-add work for your current clients and, of course, acquire new clients (which means more revenue).
So there are questions you’ll need the right answers to. Questions like:
- Is there a convenient staging environment that can be linked to a live site?
- Is there a way to create design and configuration templates?
- Is it possible to manage the access levels different members of your team have for different sites?
Find the tool that solves the problem with content marketing, and the reseller program that solves the infrastructure problem, and you’re two giant steps ahead of the game.
Read on. I’ve got an announcement you’ll be interested in …
What’s all the fuss about?
Unless this is your first visit to Copyblogger, you already know that Rainmaker is the solution to the content marketing quandary I laid out above.
It simplifies a content marketer’s world by allowing you to do more with WordPress with less hassle and less cost (the time, effort, and resources I mentioned above).
But it gets better.
Under wraps until now, the Rainmaker Reseller program will make its first public appearance tomorrow in Las Vegas. (Britney Spears, please move to the side stage.)
At 2:30 p.m. Pacific Time on Tuesday, after I take a select group of Copyblogger friends and curious invitees on a tour of the Rainmaker Platform, we will lift the veil on the Rainmaker Reseller program. The people in that room will get a sneak peek at the fabulous technological features, plus first dibs on the limited space available for the initial beta launch.
If the Rainmaker Platform empowers a content marketer to make it rain (and it does), then the Rainmaker Reseller program enables a web entrepreneur to create a downpour. I’m excited to explain how.
So if you’re in Las Vegas for PubCon, send a tweet to me (@JerodMorris), Jessica (@renewabelle), or Sean (@seanthinks) — or just look for us. We’ll get you an invitation to the presentation.
And did I mention that we’re giving a full year of Authority ($399 value) and a ticket to our 2015 Authority Rainmaker conference ($1,500+ value) away? If you make it into the room, you’re entered.
Hope to see you there.
If you’re not at PubCon, don’t worry. We’ll be releasing more information soon about the Rainmaker Reseller program. For now, watch this interview Brian Clark did with Carrie Dils. It will whet your appetite for what’s to come.
One more thing …
Before I go, I feel duty bound to implore you not to miss what’s coming on the blog this week.
We have a new episode of The Lede tomorrow, a killer post about creating recurring content events by Pamela Wilson on Wednesday, and an article about creating a memorable podcast by Demian Farnworth on Friday.
Oh, and on Thursday … Brian Clark will reveal who the keynote speakers will be at the 2015 Authority Rainmaker conference. You won’t want to miss this — let’s just say a dream is coming true for Brian next May.
Flickr Creative Commons Image via James Marvin Phelps.