There are so many things in this post by Chris Heuer that resemble my own thoughts lately, I simply couldn’t believe my eyes as I read. I’d like to think I would have written something like this eventually, but now I don’t have to and can simply continue working on pushing the vision into reality.
Give it a read. It’s fantastic from start to finish (hat tip to Brogan for the heads up).
While this represents only a small part of the overall scope of Heuer’s post, I found this snippet particularly relevant to what I’ve been working on lately:
As we have seen with reality television, the hybrid of overly produced “barely based on reality” does not hold sway with people for long. The deep human desire for genuine connections with the hero’s journey via Joseph Campbell will not tolerate gimmicks or fools for long. Genuine human drama, ‘How To’ content, insightful commentary, truly funny comedy, emotionally charged entertainment, engaging conversations, factual news of the world and stories well told will rule the day.
I’ve been talking about Tubetorial a lot lately with people, as you might imagine. And most people instantly get it.
We try hard to make these video tutorials visually interesting while they also teach. We might even try to make you laugh (or at least smile) in the process.
But Tubetorial videos don’t look like overly-polished television productions for a very important reason.
And they never will.
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