Third Tribe Marketing is Live

Those of you who subscribe to the Internet Marketing for Smart People email newsletter found out on Monday what Brian and I have been up to for the past few months.

We knew it would be cool, because, well, we designed it to be cool.

We wanted to build something people would really get value from.

But still, when we saw what people were doing inside after the first day, we all looked around at one another and pulled a Keanu.

Whoa.

Third Tribe Marketing has been active for just under two days now. What’s been happening so far?

• Artists and SEOs and copywriters and entrepreneurs of every stripe are all giving each other business advice, feedback, encouragement, and ideas.
• Nitty gritty conversations are springing up about promotional tactics, how to manage entrepreneurial stress, getting past roadblocks, finding our niches, and dozens of other topics.
• Chris Brogan and Laura Roeder have been helping a Triber see how he can measure social media ROI in the real world.
• A Triber mentioned frustration in putting the final graphic touches on his blog — and within a matter of minutes, another Triber stepped forward to lend her own resources and expertise. For free. Just because it felt like the right thing to do.
• One passionate Triber decided to pull together groups of “Niche Tribers,” who are already working to form cooperative bands to support and grow each other’s blogs and businesses.
• Tribers are arranging to meet up in Austin, London, Toronto . . . and more to come.

Here’s the coolest part for me:

We didn’t make this stuff happen

We provided a comfortable, user-friendly space. We’re providing educational seminars. We’re hosting Q&A sessions. And the four of us who founded the Third Tribe — Darren Rowse, Chris Brogan, Brian and I — are part of the conversation, answering questions and sharing our perspective. But that’s the key . . . we’re simply part of it.

The other part is the collection of entrepreneurs at all levels. Some of them are names you recognize, some are new to the game. But all of them are energized by the Third Tribe model of kumbaya respect and community combined with razor-sharp marketing strategy.

If you want to know more about how the tribe works and how you can get access for a very attractive price, here’s where you can find the details. (If nothing else, you’d be smart to go check out Brian’s copy approach — it’s prompted a huge discussion among members on its own).

About the Author: Sonia Simone is Senior Editor of Copyblogger and a co-founder of Inside the Third Tribe.