The Alexander Graham Bell Guide to
Changing the World

by Jonathan Morrow

image of telephone

Ever heard of Innocenzo Manzetti?

No?

How about Elisha Gray?

Still no?

Okay, how about Alexander Graham Bell?

Heard of him?

Of course you have. He invented the telephone. (Yes, that’s what that funny-looking thing above is.)

Or did he?

According to a growing body of research, Innocenzo Manzetti created the first working telephone in 1864, more than a full decade before Bell. But he never did anything with it.

Elisha Gray also invented a version of the telephone, and he even filed for patent, but it didn’t do any good. He arrived at the patent office a full two hours before Bell, and eventually filed a lawsuit claiming Bell stole the idea, but it never went anywhere.

In contrast, Alexander Bell spent the next several years fighting to win his patent application, raise money from private investors, and evangelize his invention. A decade later, he had more than 150,000 customers, and it no longer mattered who invented it. Bell was reaping the rewards.

The moral of the story?

The obvious one is that the only way to truly defend your ideas is to take action, but there’s another moral too. It’s much more subtle, and in my opinion, more relevant to what we are doing online.

It has to do with being what I call an “idea pack rat.”

Are you an idea pack rat?

I know I am. In fact, I’m pretty much the king of idea pack rats.

On my computer, I have folders stacked inside of folders, all of them stuffed with notes on ideas that I plan to pursue. I have outlines for unwritten books, marketing plans for products I never got around to creating, and half-written posts that I can’t seem to finish writing.

One day, I plan to do something with them. One day, I’ll have more time. One day, I’ll have the resources to make them work.

Heh.

Of course, it’s a lie, one that all idea pack rats have conditioned ourselves to believe. Then we’re horrified when some ass has the same idea, and they actually have the nerve to do something with it.

Suddenly, the idea we were so carefully hoarding is worthless, and we feel robbed. Almost like someone snuck into our head and stole it.

I’ve been there. I’m guessing you’ve been there too. And, in 2010, I think it’s time we finally did something about it.

Just not in the way you might think.

How to change the world

Alexander Bell didn’t change the world by coming up with an original idea. Innocenco Manzetti did that.

Alexander Bell didn’t change the world by taking action and getting to the patent office first. Elisha Gray beat him by two hours.

No, Alexander Bell changed the world by hitting the road with his idea, telling anyone who would listen, all the way up to the Queen of England. He used the buzz to land investors, build a company, and get people to buy telephones across the globe.

He understood that what matters isn’t who thinks of an idea first. It’s not even who takes action first.

It’s who spreads the idea the farthest.

We writers often delude ourselves into thinking that we’re making progress by publishing a daily blog post or jotting down an outline for a course or writing a book. We are taking action, and we think that’s all that matters.

But it doesn’t.

You can write blog posts from now until doomsday, and if no one reads them, you might as well be picking your nose. You can write a book that would make Shakespeare green with envy, but you’ll never become a bestseller until someone reads it. You can envision making millions from selling a how-to course, but you’ll never make a dollar until you convince someone to be a customer.

The secret to changing the world isn’t you having good ideas. It’s getting those ideas into the heads of other people.

So, tell somebody

Instead of waiting for popular bloggers to discover you, email them a link to your best post and tell them why it’s important that they link to it.

Instead of dreaming about writing your autobiography one day, publish your story as a guest post for a popular blog and see how people respond.

Instead of begging venture capitalists for seed capital, make a few prototypes, give them away to people who need them, and then watch to see what happens.

Nine times out of ten, you’ll receive a kind but lukewarm response, and you’ll know that your idea is never going to be as big as you thought it would be. It’ll hurt, but at least you’ll know.

One day though, you’ll get to that 10th time, where the person you tell will be so impressed that they’ll tell someone else, and they’ll tell someone else, and they’ll tell someone else, and your idea spreads around the world. That’s how change happens.

And it all starts with you.

You have to stop worrying about getting the credit or finding the right venue or waiting until the right time, and just give it away, right now, to as many people as possible. It’s counterintuitive, but the more people who know your idea, the safer it is.

It’s the brilliant people who keep their ideas to themselves who lose out. Someone like Alexander Bell comes along, makes the same discovery, and spreads the idea around the world, while Mr. Brilliant keeps busily figuring out the optimum strategy.

Don’t be that guy. We already have far, far too many geniuses who closet themselves away from the world with the rationalization that no one understands or respects them.

What we need are more evangelists, people who are willing to fight tooth and nail for their ideas, to change the world not through money or power or smarts, but by drowning out the voices of anyone who dares to disbelieve.

That’s what Alexander Bell did, and I believe we can do it too. The world is waiting for us to speak up, and all we have to do is step up and take the microphone.

I’m game.

Are you?

About the Author: Jon Morrow is Associate Editor of Copyblogger and Cofounder of Partnering Profits. Get more from Jon on twitter.

Related Articles

Copyblogger runs on the Thesis Theme for WordPress

Thesis WordPress theme

Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give you a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.

With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like Copyblogger, but also to enable the site to run far more efficiently than it ever has before.

{ 11 trackbacks }

Marketing Online: Aprendamos de la historia y difundamos nuestra profesión | Online Marketing, Posicionamiento Web y Google Adwords
January 12, 2010 at 2:38 pm
What Entourage Can Teach You About Successful Freelancing | Copyblogger
January 13, 2010 at 11:24 am
Favorite Quotes From Great Leaders | serendipity
January 13, 2010 at 11:42 am
Week’s Top Posts from AM Beat Wire | AM Beat
January 15, 2010 at 8:45 am
Top Ten Links – Week 2 | Librarian by Day
January 15, 2010 at 10:03 am
Momblebee Blog » Who Is Afraid Of The Big Bad Lawyer?
January 25, 2010 at 4:51 pm
Social Media: The Haven for New Ideas | Kyle Lacy, Social Media - Indianapolis
February 5, 2010 at 6:49 am
Week’s Top Posts from AM Beat Wire | Wizpress.com
February 5, 2010 at 4:31 pm
Got An Idea?
February 6, 2010 at 10:36 am
Open Loops 2/23/2010: Articles I Think Worth Passing Along | SimpleProductivityBlog.com
February 23, 2010 at 6:01 am
Are You an Idea Pack Rat? « IMPACT Blog
March 17, 2010 at 1:55 pm

{ 88 comments… read them below or add one }

1 SRivera January 12, 2010 at 9:13 am

Wow! I appreciate your post greatly!

It’s an awesome slap in the face. ;)

2 Ted January 12, 2010 at 9:33 am

Love it!

Go tell your message!

How simple is that.

3 Matt Hoey January 12, 2010 at 9:35 am

I really enjoyed reading this.

I have lots of ideas and i’m always waiting for the “right time”.

Regards

Matt

4 Cheryl Andonian January 12, 2010 at 9:40 am

I am undoubtedly an idea junkie. I too have that file full of ideas. Some I know don’t have any legs and some I know are really really good. I don’t have a problem with going for it. I’m entrepreneurial and have already launched a few businesses of my own. One thing to remember though, before you run out and tell everyone your secret big idea, is to protect yourself first. Believe me, there are a lot of of scavengers out there who don’t have an original idea in their head and are just waiting to grab someone else’s. If you can patent it, trademark it or copyright it, then you should explore that route first before disclosing too much too soon. Great ideas are very valuable especially to those who will never have any of their own…

5 Tom McCallum January 12, 2010 at 9:48 am

Jon,

Great blog, as ever.

To distil to the essence of my experience in taking ideas to market… there’s no such thing as an original idea, just one a) whose time has come, and b) you can find a way to deliver to customers that want it.

As your example of Alexander Graham Bell noted, it is the follow through / delivery / commercialisation that is key (says he, waiting on a conference call for a commercialisation team of a University spin out !), the first idea I noted is vital to grasp.

Far too many people are always looking for the next new thing, but what is far more valuable in marketing strategy/brainstorming meetings is to have people in there who have both a vast experience of real world experience AND the ability to subconciously pull the relevant insights from the memory banks at the right time.

Instead of looking for new ideas, look to insights on ideas new and old that may be right for the current needs, time and customers.

Oh, btw, happy to do a guest blog for you anytime :)

6 Lisa January 12, 2010 at 9:49 am

Powerful message. Any way I can share it on Facebook? Don’t see a link here.

7 Lisa January 12, 2010 at 9:50 am

Never mind. I’ll post the URL. See you there!

8 Amy Harrison January 12, 2010 at 9:51 am

I like the idea of who can spread the idea the furthest. In a favourite book of mine Rich Dad Poor Dad I remember the author stating that he wasn’t necessarily the best writer around, but he was the author of a “best-seller”.

I don’t think quality has to be comprimised, but quality alone isn’t enough, you have to sell and promote your quality goods!

9 George Fourie January 12, 2010 at 9:52 am

Amen!

I could of, would of should of needs to be put to rest for good!

I think we are all guilty of having ideas for products and posts that get neglected and stored for the ‘perfect’ moment.

Being a perfectionist at times can be the biggest stumbling block for simply just doing it.

And I think fear (of success?) also plays a big role.

Thanks for the clear reality check! :)

10 Emma January 12, 2010 at 9:52 am

You are spot on. It hadn’t occurred to me that I could take things one step further. Thank you so much for this great advice.

11 Steve Churchill January 12, 2010 at 9:53 am

Jon,

Has anyone reading here had great ideas about posts to write, jotted down a synopsis to expand later, and then found out someone else has written on that same topic in the interim?

That’s the thing about general ideas as well – they can’t be patented. Moral of the story: when lightning strikes, build the fire right then and there!

12 Derryck Strachan January 12, 2010 at 9:57 am

Interesting post. It matches my own experience in that when I started off posting blogs and articles it seemed to me I was throwing out ideas at random with very little feedback. However, with perseverance we’re starting to get great feedback from our content – and even some interested clients. The key has been to devote as much time to promoting the content as to actually writing it and being very focused in the type of content we’re creating.

13 Jeffrey @ The Art of Great Things January 12, 2010 at 9:57 am

Being an idea pack rat is something about myself that I’ve been trying to change for the last few months. It’s ironic that being overprotective of our ideas leads to their demise, while being free and open with them actually grants us more security.

14 InfoProduct Guy January 12, 2010 at 10:00 am

Great reminder that it is the Application of knowledge that makes a difference and not just knowledge itself.

First you need to make knowledge useful to someone which then can be taken higher by spreading the word – otherwise known as marketing in business circles.

I am reminded of another great inventor – Les Paul (who recently passed on…), known as one of the first inventors of the electric guitar – but why did HIS version take off? Because he went out and sold it…talked about it…and even played it becoming a master musician himself.

Had he just invented the guitar, surely someone else would have come in and really taken it to market giving them all of the glory.

Jeff

15 Corinne Rodrigues January 12, 2010 at 10:01 am

I so needed to read this message. An ‘idea pack rat’ – that’s me. Thanks, Jon.

Corinne

16 H2P January 12, 2010 at 10:03 am

I really liked the story. That’s open my imagination of how the struggle in the blog and how to become a true warrior in pouring the contents of the writing. Alexander Bell can be the icon of spirit in writing!

17 Daniel Johnston January 12, 2010 at 10:03 am

I too am definitely an idea “pack rat.” I am always jotting down ideas for blog posts, plans for books, business strategies, but I usually forget about them. The good thing is that since I store them in places, I eventually find them and do a little more, and the cycle continues. I will check out all my ideas and move ahead. Thanks.

18 Emz@IndoTravel January 12, 2010 at 10:05 am

A story that can lift us up discourse, to make the ideas positively. But many people do not realize how the story of Abraham Bell.

19 Sean Platt January 12, 2010 at 10:05 am

“On my computer, I have folders stacked inside of folders, all of them stuffed with notes on ideas that I plan to pursue. I have outlines for unwritten books, marketing plans for products I never got around to creating, and half-written posts that I can’t seem to finish writing.”

Uh yeah… not only have I been there, I’ve bought a lot of land.

Thanks for an awesome post, Jon. I’m feeling more comfortable sharing my ideas every day, but it’s still nice to see you lay it out so well.

This goes hand in hand with Partnering Profits as well. We can’t nurture all our ideas, but having people to collaborate with can help our ideas spread.

20 Patricia January 12, 2010 at 10:06 am

Can’t agree more! I’m also an idea pack rat.I should do something about it.Thanks for reminding me I have to take action

21 Shane Arthur January 12, 2010 at 10:22 am

My aunt was a patent attorney’s secretary for 25 years. My father has a patent. I applied for one and someone beat me to it by one week. I can assure you the “patent world” is a vile place. Don’t go anywhere near it.

It’s run by crooks, and crooks from all countries flock there to “lift” new ideas that just received approval. “We can steal this…we can get around that,” is what you’d hear all the time in broad daylight. They didn’t care who heard them plotting to steal someone else’s hard work.

Attorneys would squeeze “claims” out of poor unsuspecting dreamers because attorneys knew each claim cost $500. Who cares if you only needed one claim to adequatly protect your idea. You’re getting 10.

I feel bad for this one patent holder that paid a patent attorney for 20 claims for his 10-foot-high duck-shaped duck blind. Imagine for a moment you’re a duck and you see a 10-foot-high duck in the water(with hidden hunter inside). Are you going to land next to that? The patent attorney though this was funny too I’m sure.

Think of an idea, partner with other bright people, and get your idea out there…screw the patents.

22 Harvest Creative January 12, 2010 at 10:33 am

I love the post. Success comes from ideas, willingness to fail, hard work and marketing. It boils down to the fact that Alexander Bell was a better marketer. When you’re a better marketer, being first to an idea isn’t always necessary.

However, it’s also incredibly important to weed through the many ideas you produce to carefully choose the great ones. If you’re not selective you’ll never have the follow through to create something earth-shattering. Great companies are built with focus, hard work and marketing. You hit on hard work and marketing above. I think it’s a dire mistake to forget about focus.

I’m tempted to do the exact opposite all the time. Like you, I generate ideas every day that I want to pursue. We even launched an offshoot investment company to pursue some of these ideas. However, I have to continuously remind myself that great companies are built with focus. If I went chasing every idea, none of my ideas would develop into anything worthwhile. Chasing too many ideas will detract from your ability to effectively market any of them.

Developing one great idea is better than chasing ten mediocre ideas.

23 Cheryl Andonian January 12, 2010 at 10:37 am

@shanearthur – Patents can add not only protection but tremendous value to a truly unique idea. Try getting backers to invest in a product idea that isn’t protected. True, some things are not worth protecting because they are not unique enough, but some things absolutely are – it’s in the knowing the difference. To suggest that people go out and get their ideas out there without any protection at all is setting them up for thievery. I have been in the product business, had a very successful product that grew very fast, and there are numerous companies that have tried to knock it off, but have been stopped because of the patent protection that we were able to get. My husband is a product designer and holds many patents, some for himself and some from when he worked in house for major brands. To make a suggestion that all lawyers are going to “squeeze” “unsuspecting dreamers” out of their money is an insult to respectable lawyers and to smart inventors. Not all lawyers are evil and money grubbing and not all inventors are naive.

24 Leslie Garrett January 12, 2010 at 10:37 am

I was going to post about EXACTLY the same thing. I have the notes to prove it. It was even written in my daytimer: Write blog post about being an idea hoarder.
Jerk!

:)

P.S. Love the “genius” vs. “evangelist” notion.

25 Shane Arthur January 12, 2010 at 10:45 am

@Cherly
I would hope you know a “rant” when you see it. View my rant(ie, not a freakin’ affidavit) with a “results may vary for you” text message at the bottom of the screen.

One person’s “insult” is another man’s public service message. I take nothing back.

26 Joel Rusnak January 12, 2010 at 10:59 am

There are great ideas in folders stuffed in drawers all over the world. But if you really want an idea to become something, you need to expose it to the world. And before you do, you better file for protection. The best offense is defense and without legal protection you have neither. If the idea is truly great and has value and not protected it will be copied faster than you can imagine, if your idea is truly unique and patentable having it protected gives you every legal recourse if the idea is stolen. Also, protection prevents others from trying something “like it” and getting too close. This gives you TIME to sell the idea, launch the product and grow the idea into a marketable item or company. ALSO…VERY IMPORTANT…try to get funding on an unprotected idea. THE IP IS THE VALUE of any idea. It is a critical investment. EVEN if it has not yet been marketed IP gives VALUE to the idea. I have been down this road as an inventor, designer, patent holder and entrepreneur. There is nothing worse than having your ideas stolen…your hard work stolen…and then not being able to do anything about it. IP is an asset that works for the inventor.

27 Toni Jackson January 12, 2010 at 11:03 am

Great post! I identify with the ‘idea pack rat’. Love the guest blog tip! You can’t get to your destination if you don’t get moving in the right direction. AND if you move to slow, someone else will likely beat you to it. Thanks for the fire!

28 Nadira Haniff January 12, 2010 at 11:04 am

Excellent post! A timely reminder for all – to not just incubate ideas and feel they’ll hatch something great, but to take inspired action & make great things happen!

29 Jon January 12, 2010 at 11:08 am

Okay, everybody play nice. :-)

I can see how this post would come off as snubbing patents, and that wasn’t my intent. My point is that the best way to protect your ideas is to spread them. If you don’t do that, then you’ll get beaten by the company that does, no matter how much legal protection you have.

If I had to choose between having a patent and no marketshare or being the market leader and having no patent, I would choose to be the market leader every time.

30 Cat Wagman January 12, 2010 at 11:09 am

Excellent post, Jon!

When you wrote, “The secret to changing the world isn’t you having good ideas. It’s getting those ideas into the heads of other people.” … it reminded me of the many times I’ve had people say to me, “That’s a great idea, Cat!” … and my reply has been and continues to be, “I’m paid to have great ideas, but I just keep giving them away.”

It’s my nature to be generous. Innately I am a teacher at heart, a gardener who plants seeds of ideas and inspiration, a fisherwoman who chums the waters to attract more fish, and a creator of cyclic processes which build momentum and evolve into energetic and wondrous results — known and unknown to me.

Jon, your writing nourishes the souls of us all who write, whether we are craftsmen or artists or a mixture of both. I thank you, too, for your generosity and guidance.

31 Slimeface January 12, 2010 at 11:09 am

This is an excellent post! Your reference to Alexander Bell reminds me of the little known quote by Thomas Edison, “Keep on the lookout for novel ideas that others have used successfully. Your idea has to be original only in its adaptation to the problem you’re working on.”

Contrary to what many of us have read, Thomas Edison didn’t invent the electric light bulb, or hold the first patent. In reality, light bulbs existed a half century before his 1879 patent date! But more people were listening to Edison’s ideas just as Alexander Bell’s! And who knows today the first patent or inventor of the light bulb?

32 Shane Arthur January 12, 2010 at 11:13 am

@Jon @Cherly ;)

33 jjaylad January 12, 2010 at 11:16 am

great post! in general, we’re all so inclined to avoid situations of self-appraisal.

34 Cheryl Andonian January 12, 2010 at 11:16 am

@Shane @Jon…I AM playing nice, just expressing myself based on what my business experience has been :)

35 Eugen Oprea January 12, 2010 at 11:19 am

Great inspirational article Jon.

I am half way on my road and you reminded me that I need to stop planning and start taking action. Get my ideas out there and let everyone know what I am thinking.

Thanks for that.

Excellent article!

36 Silvia January 12, 2010 at 11:28 am

And here I am thinking that I’m the only one who’s been through all this thing. Thanks for the article! It really pumps me up!

37 Kelly Bouchard January 12, 2010 at 11:31 am

Jon ~ thank you for that awesome article. So inspirational!
I’m sharing this line in particular with my audience.

“The secret to changing the world isn’t you having good ideas. It’s getting those ideas into the heads of other people.”

Fabulous ~ thanks again!!! PS. Of course, I’ll give you props for it!

38 Vinay January 12, 2010 at 11:36 am

Heh, Im an idea pack rat for sure. But 2010 is the year to change that! thanks for the awesome post!

39 Fabian Franz January 12, 2010 at 11:36 am

Wow, that was a really really great post. One of the best posts I ever read!

Fantastic!

Best Wishes and have a nice day!

Fabian

40 Sonia Simone January 12, 2010 at 11:37 am

@Slimeface (!), that’s a great quote. “Your idea has to be original only in its adaptation to the problem you’re working on.” That’s a great core principle for any creative person (which means businesspeople, too, of course) to work from.

41 Pinar January 12, 2010 at 11:50 am

What you say is true, scary and a little disturbing. Yes, we should go after our ideas. We should do our best to get it out there, not mind the rejections, work hard and find people who will make it go further. Fine. I agree.

But seriously when? Yes, I am full of ideas, I jot them down, put it out there and learn new ways to improve the material and improve my marketing skills. I am doing my best to catch up with the goals I set up for myself but I am running behind. Not because I am not taking action, but because I am doing everything on my own. While I appreciate the truth of the article, it is just a very hard thing to achieve. I am not saying it is not possible and kudos to Bell and all that, but it is a tad bit more difficult when you live in an age where everyone pretty much has the same, if not better resources. Having a million competitors should be a little more difficult than 2, surely?

To avoid any confusion, it is a good article. It just hits a chord.

42 Rawhide January 12, 2010 at 12:00 pm

Excellent Blog! Just what I need to get the muse going. It’s uplifting and warming to the soul. Thanks for giving me the much needed boost for the New Year! Underdog away…

43 Barry Harvey January 12, 2010 at 12:03 pm

Inspiring blog – thank you.

44 Tiffany@Eat at Home January 12, 2010 at 12:08 pm

I needed this post today. I’ve taken action on my idea – writing Apostle John’s story with Jesus in tweets. You can follow him on Twitter @john1Jesusloves. The project only lasts 3 months so that’s not much time to get the word out. I’ve told lots of people. So far, the word hasn’t spread very far. Most of the people I’ve emailed haven’t responded. It can be discouraging, but I need to keep looking for that “10th” person who will help spread the word.

45 Shirley Bovshow January 12, 2010 at 12:14 pm

Ouch! and Amen! (at the same time).

Your blog never ceases to inspire and speak to my entrepreneurial spirit!

I’m doing just what you wrote about, (creating “Garden TV” online since their is lack of quality programming on “real television”).

I already started a weekly show (on the fly) that has been well received but I need to take it to the next level- sponsorships!

I’m getting out the directory today and making calls!

Thanks.
Shirley Bovshow
“Garden World Report” Show

46 Katrina Gibson January 12, 2010 at 12:25 pm

Thanks for the inspiring post. You’re right, you could have a brilliant idea but if you never get out there and spread the word, it will only remain that, a brilliant idea. You’ve inspired me to dust off some ideas of my own!

47 Doctor S January 12, 2010 at 12:31 pm

I come with ideas at the same rate Wilt Chamberlain slept w/ women. Problem is my rate of taking action is the same rate that Steve Urkel got laid. So your point is taken.

48 Chanda | BizDharma.com January 12, 2010 at 12:40 pm

Completely agree to it. And why not… I wrote a very similar post quite sometime back. Its not just important to take action on an idea by spreading it, one needs to at times adapt it to the world to make it viable. That’s what I commented via my post… Here’s the link if it doesn’t hurt :)

http://bizdharma.com/blog/three-idea-stealers-the-world-is-proud-of/

49 Chris January 12, 2010 at 12:44 pm

Wow, what a great slap in the face. Too much of this is true for me. I sit and wait for the opportune moment to launch anything. I realize I’m just wasting time while I’m trying to find the best time to post a new article or re-design of a site. No better time than now I guess. Thanks for the wake up call Jonathan.

50 Margaret Adams January 12, 2010 at 12:46 pm

Another inspiring post.

I’m starting to recognise your style, and hence who is writing, without needing to scroll down to the end of the post to check.

51 Tiana Krenz January 12, 2010 at 12:49 pm

Yes. I am an idea pack rat. Guilty as charged.

Time to start acting.

52 Joshua Black- Underdog Millionaire January 12, 2010 at 12:51 pm

Ouch- I though I was alone in my guily little pleasure of creating product files full of pages of notes that never seem to go anywhere. I didn’t know that I had a full-blown diagnosed disease.

Thanks Jon, I really needed that kick in the drawers today, as I fiddled with my latest post instead of doing the painful, but necessary work on the next product.

Sometimes you just have to have one of your own kind point it out to you and then you can come back down from the clouds and into production mode. This is going to be a good year for all of us. I can tell already.

53 student grants January 12, 2010 at 1:02 pm

Inspiring post…
It is about marketing and other’s needs(if there isn’t any then create it:))

54 Shane Arthur January 12, 2010 at 1:04 pm

@Jon ps. Didn’t mean to go on anti-patent rant (especially when I deem “utility” patents worthy of all the time and money required). Your main point was… get an idea, let it go tribal, then watch it go viral. And I couldn’t agree more.

55 Ralph Leon January 12, 2010 at 1:07 pm

Great post, and inspiring as well. I am always carrying around some sort of notebook jotting down any idea I think is relevant. I think the reason why I have become a pack rat and many others have as well is due to the competition in the industry. I really liked your point about taking the idea farther instead of just hiding it. This is something I am guilty of and need to start doing. Thanks again for the post!

56 Sonia Simone January 12, 2010 at 1:08 pm

@Pinar, it can get really overwhelming, can’t it? But I truly have found that the tortoise and the hare is applicable. Keep making steady progress, whether it’s slow or fast, and you will get somewhere worthwhile.

I’m a huge idea pack-rat, and I don’t even mind. :) I call it my compost pile, there’s good stuff cooking in there. But I try to make sure that when good stuff shows up, I get it out and go with it. But like many here, I probably have 1000 ideas stuffed into my hard drive or Backpack account in some half-baked form.

57 --Deb January 12, 2010 at 1:14 pm

I remember reading an article in Smithsonian years and years ago about whether Columbus really WAS the first to stumble across this continent. It went on to talk about the Vikings, and rumors about Chinese navigators and Irish monks, but ultimately came back to the statement that Columbus gets the credit because he was the first of them who came back and essentially threw a press conference..

58 Hashim Warren January 12, 2010 at 1:31 pm

Evangelists > Inventors

Making something new is worthless if you don’t know how to sell it.

59 Walt K January 12, 2010 at 1:47 pm

Derek Sivers, original founder of CD Baby had a good riff on this notion.

A brilliant idea, without implementation is worth $20.
A half-assed idea, brilliantly implemented, $20,000,000.

http://sivers.org/multiply

60 cloudia January 12, 2010 at 2:12 pm

Aloha!
My Hawaii Blog, Comfort Spiral,
(Your daily Hawaii Vacation) is building a community of readers/commentors.

Your tips help me to look forward to sharing my ideas more broadly, and to more readers of my novel “Aloha Where You Like Go?”

Thanks for all the tips and encouragement. Priceless.

61 Roldano De Persio January 12, 2010 at 2:13 pm

Great post, but there is an error. The inventor of telephone is Antonio Meucci http://en.wikipedia.org/wiki/Antonio_Meucci

62 Mary Russell January 12, 2010 at 2:21 pm

This is true on so many levels. Hiding one’s light under a bushel is frustrating for the hider, and unfair to all those who want or need to see that light. Go for it!

63 eluctor January 12, 2010 at 2:49 pm

I hat to admit I’m guilty of this. I have files all over my computer too, notepads full of ideas, and unfinished posts overflowing on my wordpress dashboard. Hell, I’ve been holding on to the idea of starting my outdoor/camping/survival blog for a while and finally just got started about a month ago. Thanks for the inspiration. Now I’m gonna go get to work finishing these ideas.

-Romadant

64 Sylvia January 12, 2010 at 3:11 pm

AMEN! Thanks for this great post. Just what I needed today :-)

65 Alejandro Cabrera January 12, 2010 at 3:28 pm

This is very inspiring. I’m with you Jonathan.

In order to change the world we need to take action now.

Thanks to Alexander G. Bell and your advice now i know what to do.

Cheers!

66 Roy Naim January 12, 2010 at 3:42 pm

Very powerful thought.

It reminds me of Habit # 1 from the book “The 7 Habits Of Highly Effective People”. Be proactive.

Meaning, stop trying to come up with the winning idea as oppose to actually taking it and run with it.

67 MarcPickren January 12, 2010 at 3:51 pm

This article is certainly inspiring. I think the best part about the story of Alexander Graham Bell inventing the telephone was that his mother and wife were both deaf.

Aside from the interesting story of AGB, this article makes me want to spend the rest of the week digging through ever dusty file on my computer desktop, to complete unfinished blog posts, memoirs, marketing ideas, etc. Though I doubt I’ll actually get around to it, you have made me feel guilty about it. This is gnaw at me for the next few months until I actually get a short break to go through a few of the files. Thank you.

68 Sheila Hart January 12, 2010 at 5:18 pm

Speaking of stealing thoughts, did you just take mine? How did you know I already composed an outline for a new book? Or that I have a marketing plan with NO notes? Thankfully, it’s still considered the New Year and I can turn this ship around. Thanks for the push.

69 Pinar January 12, 2010 at 5:20 pm

@Sonia: Thanks for understanding my rant : ) I like even the marketing aspect, don’t get me wrong. Hell, I even have an Advertising degree. But marketing ideas/posts/articles/work is the most challenging thing ever, especially when I multi-task like crazy and need at least 24 more hours in my day. : )
How did you go about making your progress?

@Shane: “”get an idea, let it go tribal, then watch it go viral. ” Loved this line. Is it yours? If it isn’t, who does the credit belong to? If it is, you might want to go about getting copyrights : ): ) And why does it make me think of Seth Godin? : )

70 Tanner @ LifeDestiny January 12, 2010 at 5:54 pm

It has been estimated that more than 90% of people that buy information products on how to do something, or have an idea that they want to pursue (their dreams) do not actually take ACTION. They think of so many negatives out of every situation and it stops them dead in their tracks.

“One day though, you’ll get to that 10th time, where the person you tell will be so impressed that they’ll tell someone else, and they’ll tell someone else, and they’ll tell someone else, and your idea spreads around the world. That’s how change happens.”

Great point, for those of you that have never read The Tipping Point by Malcolm Gladwell, it basically talks about that paragraph in detail with many case studies.

71 Sonia Simone January 12, 2010 at 9:12 pm

@Pinar, basically I just did what I could manage and was too stubborn to quit. :) I spent a few years working a lot before I started seeing much return, because I wasn’t able to get quite enough done to really create momentum. But eventually I started to get traction. I wrote a bit about it here: http://www.remarkable-communication.com/beatrix-kiddos-guide-to-making-it-happen/

72 Mike Stenger January 12, 2010 at 9:39 pm

Great message Jon! It all comes down to, you can know all this stuff or have all these amazing ideas but if you don’t do anything with ‘em or take any action, somebody else will and/or you won’t achieve as much in life.

73 Montana Flynn January 12, 2010 at 11:02 pm

One of the most inspiring posts I have read, and at such a good time. The world needs as many ideas as possible. I for one think more people to should talk about the coming climate change affects on humans and other species.

74 Kids Soccer January 13, 2010 at 12:16 am

Sounds good in theory. Reality? Not so much. Very inspirational though, while pulling my thumb out.

75 Gordon Rowland January 13, 2010 at 12:58 am

Reminds me of Apple in the early days. They kept their operating system to themselves and didn’t allow other manufacturers to use it.

The result: Despite creating a superior product, they lost out to IBM, who allowed others to share and spread their system around the globe.

And that’s why Apple’s share of the computer market has never exceeded 5 or 6 percent.

76 Arun Pal Singh January 13, 2010 at 1:18 am

People matter in your public success. While creating a creation has its own kick but if you want to build upon that you need to sing loud.

People do listen if you them.

Nice post. Enjoyed very much

77 Chris Peterson January 13, 2010 at 6:04 am

I really like what you are going to say. When we create unique idea and it will effect in good then we can change world.

78 Pallav January 13, 2010 at 6:40 am

Absolutely great post.

Keep writing and delighting us like this

Thanks

79 Satria Nugraha January 13, 2010 at 8:02 am

Only Few people are thinking about how to change the world and most people only think to be a great man but what he thought superficial. What was thought by graham bell can be an example to change the world and become a great man

80 Nanette Labastida January 13, 2010 at 8:06 am

i should really read this post or others on the same them or probably just my own first page of 2010 journal – which says “just do it” and “no fear”
i am the queen of great ideas

81 helen January 13, 2010 at 11:44 am

Okay, this was simply genius! Thank you for ths post.

82 Philip Downer January 13, 2010 at 11:46 am

Hi Jon,

Great article! Like many here, I can attest to being an idea “pack rat”.

It’s generally accepted however that Alexander Graham Bell bribed/convinced someone in the patent office to date his patent application prior to Elisha Gray. In fact in a letter from Bell to Gray, Bell admitted that he had learned several technical details about the telephone transmitter from patent examiner Zenas Fisk Wilber. Wilber was an alcoholic and was deeply in debt to Bell’s lawyer who filed the application.

I doubt that Bell would have been such an ardent marketer had he been unable to secure the patent. In the end, Bell was credited with the invention by having a better lawyer and being better connected.

Your message doesn’t fall on deaf ears though. Gray was awarded nearly 70 other patents, including one for a primitive fax machine. While he was an ardent, and some may argue successful inventor, only Bell’s name lives on.

83 Nate January 13, 2010 at 12:09 pm

Jon IS an idea pack rat; I have worked with him before and I can tell you that his computer has more folders than my college administrator had on me. With that being said, he’s got a great point. Let’s all make the resolution to get our ideas out there!

84 Jon January 13, 2010 at 12:22 pm

Ha, he’s right. I probably have over 200 folders, spanning more than 10 years of ideas. “King of idea pack rats” might be an understatement.

Nice to see you here, Nate.

85 pazar53 January 15, 2010 at 10:37 am

King of idea pack rats” might be an understatement.

86 PJ January 15, 2010 at 2:26 pm

Very inspirational. Thank you so much for the reminder that that falling into the victim mentality and saying oh that guy ripped off my idea is so much easier than moving forward with passion and determination, but that the latter is much more rewarding in the long run.

87 Mac McCarthy January 17, 2010 at 12:35 am

You really are a very clever person, you know.

Your blog posts are all keepers. I hate reading one when I’m about to go to bed, because I toss and turn for a long while thinking about it.

Nice job.

88 simplistic thoughts January 18, 2010 at 2:25 am

Very, very good advice. Like you said, it’s the action part that matters.

Leave a Comment

Previous post: Landing Page Makeover Clinic #22:
RefiAdvisor.com

Next post: Thesis Affiliate Program Moving to
Share a Sale