The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

shavings from sharpened pencil on top of pencil

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat.

But, before you celebrate, there’s just one issue: Now what?

After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.”

And why is “great rewriting” important? One reason: the bottom line.

  • Will it compel?
  • Will it convert?
  • Will it close?

You need to learn how to optimize first draft copy to support your bottom line.

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6 Steps for Writing Simple Copy That Sells

image of zen stones stacked on top of each other

Simplicity is the ultimate sophistication.

That’s what Leonardo da Vinci said anyway.

And four centuries later, Steve Jobs agreed. Actually, Jobs more than agreed. He flat-out stole it.

So here’s the question: What does plagiarized advice from the 16th century have to do with marketing copy in the 21st?

The simple answer (pun intended) is everything.

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