So, you’ve written a piece of sales copy. Congratulations — that’s no small feat.
But, before you celebrate, there’s just one issue: Now what?
After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.”
And why is “great rewriting” important? One reason: the bottom line.
- Will it compel?
- Will it convert?
- Will it close?
You need to learn how to optimize first draft copy to support your bottom line.