Landing pages support content marketing.
The tricky thing is … landing pages are not home pages. They’re not blog posts, cornerstone content, white papers, case studies, product description pages, or even sales pages.
And you can’t treat them like they are.
High-converting landing pages consist of three action-driving stages: before, during, and after.
Tragically, when many content marketers build landing pages, they focus on just one stage: during.
But if you don’t invest effort into what happens before and after you present your landing page, it doesn’t stand a chance of achieving the results you want.