TL;DR version: The Rainmaker Platform is shifting from a pure technology play to software with services included before the end of June, at much higher pricing. That means if you want Rainmaker at its current pricing, you should start your free trial now.
When we rebranded from Copyblogger Media to Rainmaker Digital in September of 2015, it was a firm statement that put the Rainmaker Platform at the forefront. But it was also a foreshadowing of where we saw things going.
We knew we were headed from software-as-a-service (SaaS), to software and service to create complete solutions. People need sophisticated marketing technology, yes — but they also need done-for-them services such as design, content, and lead generation strategy.
The technology is only getting more sophisticated, and we plan to remain at the forefront of that with Rainmaker. But sophisticated technology calls for equally sophisticated strategy and execution — and not everyone has that kind of expertise in-house.
Our original goal was to create marketing technology for entrepreneurs and small businesses that are doing content marketing themselves or via freelancers. In the meantime, we’ve been turning away businesses happily willing to pay for a more complete solution.
Our go-forward strategy is to follow what the market is telling us. We’re going to offer you the services that we’ve been teaching and doing for ourselves over the last decade.