Recently, I learned a handful of techniques from Brian Clark that brought me some pretty intriguing results.
234% more site memberships.
62% more unique visitors.
100% more paying clients.
How much did I pay Brian to teach me how to do this? Not a dime. I got everything I needed out of a free report.
You battle an insidious enemy every time you sit down to write, and it usually wins.
It squeezes the impact out of your ideas, leaving a limp and lifeless copy carcass laid to rest in your text editor.
It’s your emotional needs filter, and it’s draining the message out of your message.
What’s an emotional needs filter? It’s a filter you’re running your ideas through when you write.
Whenever you feel like you’re taking a risk, an emotional response is triggered. Your emotional needs feel threatened. The filter is engaged, and your bold copy turns into a big puddle of boringness.
