Whether you’re trying to get on the front page of Digg or just angling for a sale, writing magnetic headlines that grab your readers’ attention is everything.
But once you have their attention, you need them to read every word that you write.
You need to craft an opening made up of an enticing string of sentences that whet your readers’ appetites, set up a need, and prime them for action.
Easier said than done, right?
Think back to the last time you felt the crushing pressure of writer’s block.
When that locked-up feeling of helplessness transformed a blank page (or post) into a terrifying testament to your own private insecurities, what did you do? Did you curse your frozen creativity, try to wrestle an idea out of your head — or worse yet, retreat altogether from the keyboard to escape?
We all have our private ways of handling the freak-out moments that every writer (no matter how prolific) falls victim to. But wouldn’t it be better not to freak out at all? There is a way — and it’s easier than you think.
Some days headlines are a breeze to write. The perfect words flow from brain to page in a flash of brilliance.
But copywriting isn’t always that way, and some days you’re staring at that blank space where a killer headline should be, with no idea how to move forward.
It can be intimidating, frustrating, and a little bit humbling . . . and worst of all it can grind your projects to a halt.
It doesn’t have to be that way — as long as you have a few sources of headline inspiration at your disposal.
Get someone to read every word? Isn’t that impossible these days?
It’s not impossible if you put your mind to it. Really.
If you want to get visitors to stop what they’re doing, give you their undivided attention and take the immediate action you desire, then grab the closest pen you can find and start taking notes on these three proven copywriting techniques the pros use every day.
If you’ve ever longed to write with the same persuasive power and attention-holding prose as your copywriting heroes, a one-on-one mentorship could be your most effective way of getting very good, very fast. But what if you don’t have the money or opportunity to mentor with the best of the best (or worse, your copywriter of choice is no longer with us)? What do you do then?
It’s easy. You get inside their head, and you get all the mentoring you need … for free. Here’s how.
