How to Turn Bland Text into Sparkling Online Content

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Let me guess …

You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject.

But your writing doesn’t sound like you. At all.

No matter how hard you try, you struggle to find the right words.

You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse.

You’re not a boring old fogie, so why do dull sentences sneak into your content?

You know your writing should be more conversational. But how?

It may seem difficult to write content that’s engaging and seductive. But it really doesn’t need to be so hard.

Let’s have a look at the three steps that turn boring (yawn) sentences into sparkling content.

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7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post

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I don’t get it.

When you find an article that is helpful or empathetic to your situation, you want to comment on it and share it with your friends.

You probably do the same when you find an article that is offensive.

What do both of those scenarios have in common? You understand the message the writer intended to convey … or at least you think you do.

So chances are good that the writer proofread the piece with meticulous focus and a creative spirit.

Wait, creativity and proofreading can go together?

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15 Copy Editing Tips That Can Transform Your Content into Persuasive and Shareable Works of Art

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What’s special about the compelling content you retweet, Like, bookmark, and email to your friends?

Those articles serve the audience, not the content creator.

Creative work that instantly captivates and holds an audience’s attention influences their lives.

Transcribing the thoughts in your head won’t always serve a purpose. You must construct helpful and manageable instructions for your audience — the reader will do something differently in her daily routine after learning about the information you share on a specific topic.

That’s easier said than done.

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11 Compound Word Errors that Might Make You Look like a Numbskull

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Even as a seasoned writer, I’m not immune to making simple but stupid mistakes. Take the word “jive” for instance …

Ever since I was kicking the slats out of my crib, I thought it meant “to agree with, to be in harmony.” But nnnnnnnnoooooo.

Jive is a language immortalized by the movie Airplane. The word that I should have been using was “jibe.”

Here’s the thing, the English language is full of pitfalls — simple errors that can alienate readers, turn off subscribers, and annoy buyers.

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10 Grammar Mistakes that Can Keep Your Content from Spreading

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Ever read a blog post and think, “This writer seems to have some good ideas, but the grammatical errors are driving me crazy”?

(Pro tip: If you don’t ever think this, some of your readers probably do.)

Grammatical glitches make your writing harder to read, and they turn readers off.

Content may be king, but you’ll gain a lot more respect and credibility if your writing is just as brilliant as the ideas you convey.

And by brilliant, I mean clean.

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15 Grammar Goofs That Make You Look Silly

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We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable).

On the other hand, making some grammatical errors just makes you look bad, and hurts your effectiveness. Sometimes we even misuse words simply because we hear others use them incorrectly.

So, we’ve assembled the 15 most egregious grammar goofs into one helpful infographic. With this handy reference, you’ll never look silly again.

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