The Psychology of Selling Books with Sean D’Souza

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Sean D’Souza is the master “Rainmaker.” Through years of experience studying human behavior, Sean has created a powerful business that teaches business owners — and authors — how to sell their wares and provide maximum value.

The bottom line is that everyone who sells anything needs to understand how the human brain works, whether it’s a book or the Brooklyn Bridge.

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Call to Action: The Awesome Power of Asking for What You Want

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In business and in life, there’s a magical way to get more of what you want, more of what you need, and more of what you desire.

And that “magical” technique is simply to ask for it — but that might not be as simple as it seems.

Because first, you’ve got to get clear on what it is you’re looking for.

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Why a Unique Selling Proposition Contradicts Everyday Life

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Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake …

Listen in to Editor-in-Chief to find out what it was — and how it affects your business.

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What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

nobody knows anything ... except the audience

Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.

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3 Subtle Content Techniques That Make Your Offer Addictive

guinea pig eating a piece of red chicory

Leading up to my wedding, I indulged in one of the most lavish things.

No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture.

I hypnotically worked my way through half a tube of $45 lip gloss in just two weeks.

How did it happen?

Simple, subtle, persuasive content.

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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

shavings from sharpened pencil on top of pencil

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat.

But, before you celebrate, there’s just one issue: Now what?

After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.”

And why is “great rewriting” important? One reason: the bottom line.

  • Will it compel?
  • Will it convert?
  • Will it close?

You need to learn how to optimize first draft copy to support your bottom line.

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