Call to Action: The Awesome Power of Asking for What You Want

cp-ask

In business and in life, there’s a magical way to get more of what you want, more of what you need, and more of what you desire.

And that “magical” technique is simply to ask for it — but that might not be as simple as it seems.

Because first, you’ve got to get clear on what it is you’re looking for.

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Why a Unique Selling Proposition Contradicts Everyday Life

ec-usp-contradiction

Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake …

Listen in to Editor-in-Chief to find out what it was — and how it affects your business.

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What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

nobody knows anything ... except the audience

Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.

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3 Subtle Content Techniques That Make Your Offer Addictive

guinea pig eating a piece of red chicory

Leading up to my wedding, I indulged in one of the most lavish things.

No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture.

I hypnotically worked my way through half a tube of $45 lip gloss in just two weeks.

How did it happen?

Simple, subtle, persuasive content.

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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

shavings from sharpened pencil on top of pencil

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat.

But, before you celebrate, there’s just one issue: Now what?

After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.”

And why is “great rewriting” important? One reason: the bottom line.

  • Will it compel?
  • Will it convert?
  • Will it close?

You need to learn how to optimize first draft copy to support your bottom line.

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How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

The Lede Podcast logo

As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews.

Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an emotional connection between you and your audience. It’s a component that makes your audience think: “Hey, they get me. They understand me. They know what I’m thinking and feeling.”

I’m talking, of course, about empathy — the ability to identify with and vicariously experience the thoughts, feelings, and attitudes of someone else.

But how do you incorporate that ability into your marketing? And why does this process help create a memorable brand?

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