Affable rogue Willie Sutton revealed to a reporter why he robbed banks:
“Because that’s where the money is.”
Likewise… it’s people who buy stuff.
Smart marketers participate in social media because that’s where the people are.
Posts categorized as Persuasion
The biggest mistake when launching an online forum is thinking “if you build it they will come.”
Let’s face it: Simply putting a forum on your site without any more energy on your part is like throwing a party you don’t show up for. If you’re not going to show up for your own party, why should anyone else?
A forum can be the most welcoming, interactive and useful part of your site if you’re willing to really get in there and really work it. In fact, a forum can become your No. 1 traffic generator and give you the kind of built-in devoted audience that companies would kill for.
I’m wolfing down mac and cheese.
I drop a noodle on the floor.
I look at the dog.
She looks at me.
I point at the prize.
She’s on it.
We both benefit.
Simple as that.
P.S. No, I’m not comparing prospective customers and clients to canines. But to kick in a Pavlovian response each time you ding the bell, check out 58 of the World’s Greatest Offers.
This post is my contribution to Blog Action Day, joining thousands of other bloggers to write about one topic for a single day. This year’s topic is poverty.
It’s not yet dawn as Jessie prepares breakfast for her younger brother and sister. Her father has already left for work, so it’s up to her to feed her siblings and see them off to school.
Jessie then attends a full day of high school before returning home to prepare dinner and put her brother and sister to bed. Then she does her homework.
Jessie’s father works 12-15 hour days as a truck driver. Despite his hard work, day in and day out, his paycheck doesn’t quite cover all the bills.
Content marketing and copywriting is all about crafty persuasion, right?
We’re changing people’s minds so they see things our way and buy our stuff.
Not really.
Changing people’s minds can be extremely difficult. And when core beliefs and values are involved, it’s downright impossible. Let’s face it… it can be tough enough to persuade people to act when they already agree with you.
Why make things tougher than they already are?
As a content marketing strategy, what’s the most powerful aspect of blogging? Which psychological trigger is most likely to inspire the click, whirr purchase decision you’re hoping for?
Is it reciprocity, social proof, or authority? What about scarcity or commitment and consistency?
Well, it’s all of those combined. But the most powerful additional thing about blogging is an aspect of human nature that doesn’t require a psychology degree to understand.
