Debbie Hodge has a healthy dose of that crucial trait all successful entrepreneurs seem to have — adaptability.
When she saw that the magazine business was tanking, she realized she needed to find a new venue for her information, so she moved her teaching online.
And when she saw everyone in her space was teaching her topic using how-to tutorials, she decided to take a different approach and focus on storytelling and design.
Business has been good.
It has been so good that she’s now made the ultimate “meta” move: she’s teaching others to do what she herself has learned in recent years.
Debbie’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. See all the Hero’s Journey posts here.
Read on as Debbie shares her story.