The written word is having a tough time.
It’s not just that literacy rates are surprisingly bad. (One source maintains that half of American adults can’t read an eighth grade-level book.) But even among people who can read, fewer and fewer want to read.
If you’re a passionate reader (as I am), this might bring you to the brink of despair.
It’s that time of year again…
Summer’s just about over, the kids are heading back to school, and Teaching Sells is opening up for the Fall semester.
Many of you might not be familiar with Teaching Sells, and that’s perfectly fine.
Here’s what we’ve got to introduce you:
Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.” Twain had an incredible knack for nicely summing it all up, didn’t he?
The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action.
The goal of this post is to give you some examples of words that bring the lightning. And by lightning I mean words that invoke and engage emotion.
Video can be highly effective as a persuasive and engaging form of web content. But all too often, it’s… well, not.
Online video must be engaging before it can be persuasive. Just as with getting someone to read an entire article, the idea is to get someone to start watching, and keep watching until the end, or at least to the point where you prompt the viewer to take a desired action.
It’s no secret that the web is moving more and more toward video and audio content. Text is still going strong and will always be a prominent part of the web content mix, but the shift to multimedia will only continue and intensify.
And for some, this is very good news. Not every one is (or wants to be) a great writer, and audio and video content can allow these folks to shine.
So does copywriting matter if you’re not dealing exclusively with the written word?
You can listen to the replay of Web Video Marketing: Trends, Techniques, and Copywriting Tips now. And if you’re at all interested in Web Video University, you won’t want to miss the end of the class.
