Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.
His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.
In Gary’s defense, I think he simply has not given Google+ a fair shake.
In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.
But no Google+.
That’s a shame. And strange.