Content marketing tools and training.
There is nothing more effective for building your audience than face-to-face communication.
Social media posts can’t compare with the ability to see your audience blink, follow their hand gestures, or witness their eye movements and facial expressions — all key components of what’s been called human media.
Human media is an emerging layer of social media, and it uses real-time video chat technology to help you build a closer relationship with your audience.
If you’ve been on Facebook for more than ten minutes, you’ve seen a friend share an interesting video.
Today I want to talk about one that was shared with me — about why it worked, what you can learn from it, and how you can break a complex piece of content down to get insights for your own material.
After I took a few minutes to watch the video, I immediately shared it. And then my friends shared it. And their friends shared it.
When I see that happening in my social media streams, I stop and pay attention.
I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.
What I didn’t realize was how huge.
It’s become the core of my marketing outreach not just for books, but for everything I do.
But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world.
It was a hot day, so he took off his jacket, exposing his infamous red suspenders.
Ogilvy spoke simply and directly to his audience on the other side of the camera.
Remember those puzzles you used to do when you were six or seven?
That mass of dots and numbers on a page just looked like a mess.
But when you went through and connected dot 1 to dot 2, moving on through dots 100 and 101, you wound up with a picture of a pony.
You might think you’ve outgrown connect-the-dots. But actually, it’s one of the most important strategies for online entrepreneurs and small businesses looking to build profits with online marketing.
The written word is having a tough time.
It’s not just that literacy rates are surprisingly bad. (One source maintains that half of American adults can’t read an eighth grade-level book.) But even among people who can read, fewer and fewer want to read.
If you’re a passionate reader (as I am), this might bring you to the brink of despair.
