6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

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Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.

His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.

In Gary’s defense, I think he simply has not given Google+ a fair shake.

In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.

But no Google+.

That’s a shame. And strange.

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20 Tips for Producing Way Better Webinars

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A smart, well-run webinar is one of the most powerful tools in the content marketer’s toolbox.

If you present an organized, content-rich webinar and you make a connection with each audience member, you’ll be well on your way to becoming an authority in your field.

But, if you present a webinar with faulty slides, cackling audio, or worse … you’ll likely lose the trust and respect of the audience that you’ve worked so hard to gain.

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How to Build an Audience with Google+ Hangouts

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There is nothing more effective for building your audience than face-to-face communication.

Social media posts can’t compare with the ability to see your audience blink, follow their hand gestures, or witness their eye movements and facial expressions — all key components of what’s been called human media.

Human media is an emerging layer of social media, and it uses real-time video chat technology to help you build a closer relationship with your audience.

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The Three Things This Viral Video Gets Exactly Right

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If you’ve been on Facebook for more than ten minutes, you’ve seen a friend share an interesting video.

Today I want to talk about one that was shared with me — about why it worked, what you can learn from it, and how you can break a complex piece of content down to get insights for your own material.

After I took a few minutes to watch the video, I immediately shared it. And then my friends shared it. And their friends shared it.

When I see that happening in my social media streams, I stop and pay attention.

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A Social Media Marketing Case Study: Uncertainty by Jonathan Fields

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I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.

What I didn’t realize was how huge.

It’s become the core of my marketing outreach not just for books, but for everything I do.

But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.

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Play Connect-the-Dots to
Win at Online Marketing

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Remember those puzzles you used to do when you were six or seven?

That mass of dots and numbers on a page just looked like a mess.

But when you went through and connected dot 1 to dot 2, moving on through dots 100 and 101, you wound up with a picture of a pony.

You might think you’ve outgrown connect-the-dots. But actually, it’s one of the most important strategies for online entrepreneurs and small businesses looking to build profits with online marketing.

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