“If you write it, they will come,” right?
You’ll pour your heart into writing the very best content that you can. And in the middle of the night, the traffic fairies will bestow upon you a massive audience that knows, loves, and trusts you, and you will live happily ever after.
As the man says, How’s that working out for you?
In the real world, those blasted traffic fairies are inept and lazy, and magical content dust is hard to come by.
Fortunately, you have an option. You can effectively promote your content.
It doesn’t have to be weird or difficult or make you look desperate. So take a deep breath, because I’m going to walk you through it.
In the 26-page How to Effectively Promote Your Content, we’ll kick off with a quick discussion of natural, non-sleazy SEO (because search is still one of the best content promotion strategies there is). I’ll also share with you:
- How to approach “competitors” so you both increase your audience
- Understanding the value of the “second customer”
- What to do if competitors won’t link to you
- How to intelligently use controversy to build links, traffic, and audience trust
- The key elements of an effective guest-blogging strategy
- A 10-point plan for connecting with online influencers
And lots more techniques, strategies, and tactics to find the influential web publishers who will help you grow your audience.
Get the entire content marketing library series … at no charge
The Content Promotion ebook is part of My.Copyblogger, a free resource featuring a 20-part marketing course and a comprehensive content marketing library.
Want to improve your rankings in search engines? We’ve got you covered. Need to sharpen your content strategy? It’s in there. Want to know more about keyword research, landing pages, or email marketing? You’ve got it.
Register today to get instant access to the complete member library. You’ll also get my 20-part course by email on the essentials of marketing your business online.