Sitting at your desk, “grinding it out” is so last century.
Thing is, that didn’t work real well last century either.
Writing content that grips, moves, and sells is not about pulling inspiration out of the sky. You don’t need to sweat blood in order to come up with great stuff.
If you want to be the next Dostoevsky, that’s a different game.
If you want to write content that brings people to you and your business, relax.
Stop trying to write. Do more … research.
Dig up everything you can on your business, your industry, your product. Never stop asking questions of your customers. Never stop watching the trends and news and innovations of your business.
Start gathering. Collecting. Connecting …
You’re more detective than writer.
Put the pieces together. Your personality — your voice — will naturally be infused into what you’ve made, making it unique.
Don’t believe me? Take it from one of the greatest direct response copywriters who ever lived:
Copy is never written. Copy is assembled. ~ Eugene Schwartz
Try it. You’ll like it.
About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.