As you know, we’re all about smart content marketing here.
And an ebook is a nifty little piece of content marketing that can get you all kinds of things for your business. It can generate traffic, earn you some links, get social sharing love … you can even package it up and sell it as a product.
An ebook can be a fantastic distillation of your topic wisdom and the unique contributions you can make to your audience.
It’s all a wonderful thing … except for the whole writing the ebook part.
So we want to give you some encouragement, motivation, and a teeny tiny kick in the pants. November is officially Copyblogger “Get Your Ebook Finished” month … and you’re invited to participate.
Last week, we re-published Ali Luke’s terrific post about How to Write a High-Quality Ebook in 30 Days.
We did that for two reasons.
First (and most important), it was a really useful post that can help you create a valuable asset for your business.
But second … we did it to support this project, in honor of the NaNoWriMo tradition of writing a novel in a month.
Your mission (should you choose to accept it): Write an ebook for your audience in 30 days, from November 1 to November 30.
Ali and I came up with this idea as we were planning our most recent Third Tribe seminar.
The poor fiction writers try to write an entire novel in the month of November. That’s pretty hard. Fortunately, ebooks tend to be much shorter than novels, and getting your ebook finished in 30 days is absolutely do-able.
Action Step 1:
Go read Ali’s post about specifically how to plan your 30 days to get a polished ebook at the end of it.
Action Step 2:
Starting tomorrow (or today), get your topic in line.
Let’s be clear: This isn’t the book you’ve always wanted to write. This is the book your audience would love to read.
Click on over to Ali’s post for a more step-by-step view of how to narrow your topic down and figure out just what your audience wants to see from you.
Action Step 3:
Block out the time in your November calendar. You have all of the dates you’ll need in Ali’s post, so plug them into your calendar now.
Will you DVR your favorite few shows and watch them all at once in a December marathon? Will you work (just for 30 days) through lunch? Can you set aside the first hour of your work day to get some quality writing and thinking time?
The time to write won’t find itself — you have to make it. But you can. And on November 30, you’ll have a completed ebook — whether a free promotional book or a paid product.
If you’re in, let us know in the comments below.
We also invite you to check back in throughout the month with your progress, hurdles, challenges, and triumphs. Bookmark this post now so you remember where to find it, and let us know how the challenge is going for you!
This is a no-lose zone
Is it possible you might not complete every step by November 30?
It is possible.
Does that make you a giant loser? Don’t be silly … it makes you someone who’s huge leaps ahead of where you were on November 1.
And if you want to resurrect a project you’ve already started and get it back on track and out the door … that totally counts. Let us know about it so we can cheer you on.
Remember, keep checking back throughout the month and let us know how you’re doing! We’re all looking forward to seeing what you do.