Jay Baer on How to Turn Interested Prospects into Lifelong Customers

Jay Baer on How to Turn Interested Prospects into Lifelong Customers

Reader Comments (17)

  1. Thanks for sharing this information. Conversion is a great way to go viral and to enhance the social media network it’s important to do increase the conversion skills 🙂

  2. Seems like social media marketing is a lot to do with altruism and good karma, these days. 🙂 Thanks – this was great! Really informative.

  3. Thanks for the useful info. It just shows (and echoes what we said in a previous post about our ‘Write2Profit’ Writer’s Website) that ‘old-fashioned’ benefit-led Copywriting techniques are even MORE relevant today than they were before .. especially when ‘being helpful’ is the key to developing a good relationship with a potential customer/subscriber who then goes on to buy. It also illustrated the ‘Youtility’ concept – that was very evident in ‘old-fashioned’ marketing, years ago, and has now come round again, in Social Marketing. (It also echoes one of the sayings of one of the famous Engines in the old ‘Thomas The Tank Engine’ (best-selling books in the UK) who ‘always wanted to be a useful engine’!
    I don’t usually like sound recordings, but this one was informative, not too long, and very entertaining, too! More great stuff from Copyblogger. Thanks!

  4. I really enjoyed this podcast, thank you – Jay explained these concepts in a very clear way that helped me see where parts of my own marketing can benefit from an injection of “youtility” or “friend of mine” awareness. As someone who is just starting to nurture an audience, this was very helpful indeed!

  5. Thank you for your post! I always enjoy your podcast and get a lot of ideas from it.
    Keep up the good work!
    If I can ever find podcast ally I will leave a review there.

  6. It’s hard to believe Copyblogger has been around for six years now. It is hard to break through all of the info clutter on the web, like you said, but being helpful has enormous benefits that can’t be matched with any quantity of sales techniques.

  7. “Friend-of-mind” – love it!
    Most business conversations have an agenda of sales. Great point about the LONG game of farming relationships instead of harvesting opportunities.
    You could consider genuine helpfulness a positioning strategy, but that’s missing the point. It’s just the neighborly thing to do.

  8. I enjoyed the podcast. Thanks for the interview.

    Being helpful to your clients make them have your name and services fixed in their names forever.Why? Because few people do that these days. I think this is an honest noble professional strategy to do something useful and helpful for those who have not asked you for it. The difficulty sometimes is the fact that some don’t believe you really want to do it for them specially if you’re not already their service provider.

    Rahman Mehraby
    Travel News Distribution

  9. Thanks Alberto for sharing such a useful information based on products turning into lifelong Customers through Yo-utility marketing. The 3 Case Studies and Friend of Mine Awareness points are so interesting and applicable.

  10. Hi Robert,
    This was one of the best interviews I’ve heard about smart marketing strategies. Well done with pertinent questions.

    It was interesting when you said “you can give them the roadmap…but what they are really looking for is the execution”.

    This is very true and if you compare any other service business with the Geek Squad case, you’ll find where potential clients have tried using “the roadmap”, but after a certain point realized “hey I need some help with this stuff”. Kind of like the DIY scenario Jay described when you think you can fix your computer but you end up messing it up instead and up end calling Geek Squad anyway 🙂

  11. The great thing about this idea of “friend of mine” awareness is that it is perfectly applicable to social media. I think that, as the web continues to get cluttered with spam, more and more web surfers will rely on social media (and social bookmarking) to find what they’re actually looking for.

    Google can tweak their algorithms all they want, but there’s ultimately no numerical formula for relevance; something is relevant when people share it. The “friend of mine” strategy puts an upward pressure on both expertise AND trustworthiness, which is great news for professionals and bad news for spammers.

  12. Thanks Jay! It’s been almost a year when we once connected on the social web. I guess, we’re all trying to define our roadmaps and yet, in the field of social media marketing – not everyone has a clue on reading his/hers. More power! I’ll be looking forward to reading your future posts.

  13. Nice post.Thanks a lot to Robert Bruce to give such types of nice information for social media marketing.It’s really helpful for me.Special thanks for introducing Youtility and Friend of Mine.

  14. I’m a big believer in this approach as I personally experienced the value of it back when the internet was in its infancy.

    I got in the web development business back in 1995. My first website was very “Youtiliatarian” and deviated from what was the norm at the time, which was really just the same old push marketing, only online instead of off. My site, though, shifted the balance of power and put it in the hands of the consumer in that I put them in control by educating them and empowering them with knowledge. I spoke to my readers in the first person, and I spoke with respect. I had pagination before most even knew what that meant for topics that spanned over several pages as I took my readers on an educational journey. As Jay says, I was not the master and they the slave. I was the teacher and I guided them on how to make wise choices. And the response I got – to my surprise – was phenomenal. I can’t tell you how many people called to tell me how they read every word. Those same people called to hire me. I had no marketing degree, and it appeared to me I must be breaking all the rules of sales and marketing at the time, but whatever I did was working. It still does.

    And now I have a name to give it – “Youtiilty.” Many thanks for that, Jay. You are right on.

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