How to Master Social Media Marketing

logo for Social Media Success Summit

When I talk with “normal” businesspeople (you know, the kind who have actual physical addresses, not just IP ones), they always ask me the same thing.

“I can see the appeal of that Twitter stuff for my teenage daughter — but how is it supposed to help my business?”

Of course, you know the answer to this question.

You’re a social media power user. Maybe even a ninja. You’re using social media to:

  • Find new prospects
  • Turn them on to your great content
  • Entice them into subscribing to your blog or email list
  • Convert them into paying customers, then . . .
  • Continue to nurture your customer relationships, creating the raving fans that will make all your business dreams come true.

Easy, right?

But if you could still stand to learn a few things on those topics, you may want to take a look at the Social Media Success Summit.

What’s the Social Media Success Summit?

The Summit is a virtual conference designed to cut through the clutter around social media marketing. It gives entrepreneurs the key strategies and next steps to use social media effectively.

Not to make friends. Not to “join the conversation.” But to grow their businesses.

The conference consists of live sessions (running between May 4 and May 25), which include time for live questions and answers. Those are wrapped up with full transcripts, recordings, and often additional material so you can keep mining the conference for business ideas for months to come. (The Summit actually makes everything available for you to listen to and download for a full year.)

The Summit’s 24 speakers this year include Gary Vaynerchuk, Guy Kawasaki, Muhammad Saleem, Steve Rubel, Jason Falls, Mari Smith, Chris Garrett, Ann Handley, and many more.

Just a few of their sessions include:

  • Specifically how and what to measure with social media ROI
  • The three most critical upcoming social media trends
  • How to use social news sites like Digg and StumbleUpon to get traffic and killer SEO
  • How to bring raving customers repeatedly to a local business (your own or your clients’)
  • How to create buzz with social media contests
  • How to create a YouTube marketing strategy
  • How to bring mobile marketing into your mix
  • What you do after you’ve created that Facebook fan page

There’s also a Twitter power panel featuring some bright guys you may never have heard of — Brian Clark, Chris Brogan, Darren Rowse, and BlogWorld founder Rick Calvert.

Darren and Brian are also cooking up a bonus panel on where social media is going — what’s going to be hot (and what’s not). And Brian’s doing a third panel on how we at Copyblogger use social media to build our growing unstoppable empire array of businesses.

The event’s close to being sold out

If you’re running any kind of online business (or if you’re serious about starting one), the Summit should easily be worth your time and investment. As of Tuesday, April 20, they’d sold 2200 of their 2500 seats, so if you want in, now’s the time.

Click here to get all the details and register for the conference. And since Brian is involved as a presenter, we’re also a marketing partner for the Summit. As you know if you’ve been hanging out here regularly, we don’t promote anything we don’t think is first rate. Last year’s Social Media Success Summit was exceptionally valuable, and we’re confident this year will be even better.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication. She also co-founded Inside the Third Tribe.

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Reader Comments (24)

  1. says

    Count me in. This is a great new concept and I can see many more types of events springing up like this in the near future.

    A conference is just a conference and then you go home and try to decifer 50 pages of notes, but here you get copies of everything that you can easily digest whenever you want.

    -Joshua Black
    The Underdog Millionaire

  2. says

    Look forward to participating. Just finished with Eye’s for Travel Social Media Strategy conference #smtravel in San Fran. Excited about new opportunities for the travel and tourism industry for Mexico.

  3. says

    That’s funny Brian was hating on Twitter at one point. Now he is a fellow sith lord who who who hahaha! LOL

    PS Twitter is plateauing it is not going to be the same in the next year. And I think there is too much focus (I too am guilty) on it right now.

  4. Nikki says

    Can I just say that I love the idea of the event, but HATE the website design and layout. It’s the longest website in the world and is complete information overload for my eyes! Surely no one is going to read every single thing on there – what a waste for whoever spent the time writing the copy! Something along the lines of the Third Tribe website would be much better, in my opinion – short pages, to the point, can tab across for more info… Just sayin’!

  5. says

    Darren, after a year of hating on Twitter (the very first year), I finally caught a clue on what its value is since.

    I’m NOT changing my mind about 4Square though (famous last words). 😉

  6. says

    Social Media is the platform that has
    changed everything

    Now you can have access to hundreds of
    thousands with out a huge list

    I look forward to the conference

    Bring back lots of great notes for my

    Best wishes, Jeff Faldalen

  7. says

    @Brian hahaha!

    Ironically Brian me and VS Ellis (fellow third tribers) were talking about you in Trinity Hall (Dallas Mockingbird) last Tuesday about you a and VS was 4 squaring our location and became the mayor.

  8. says

    Hi Sonia, this does sound like a really valuable event. If anyone is in the NY area on April 20th, I wanted to quickly let them know about the re-Set business forum (which I’m helping to promote). This an intimate event (only 50 seats left) and will be another opportunity to hear Gary Vaynerchuk speak. He’ll be on a panel with Michael Eisner, Tom Peters, Anna Bernasek and Seth Godin is the moderator. Thanks! kate.

  9. says

    It’s interesting that he identifies Twitter being useful for teenagers, who corner an enormous portion of consumerism and sales. Yet can’t figure out how to equate Twitter to business.

  10. says

    Optimize Blog…….

    1. Directory Submission

    2. Article Submission

    3. Social Bookmarking

    4. Blogs- Create blogs to improve your website’s online presence and increase link popularity.

    5. Blog Comments

    6. RSS Feeds Submission

    7. Link Exchange

    8. Blog Directory Submission

    9. Press Releases

    Any Other Suggestion Please Add

  11. says


    I was considering purchasing a ticket until I reached the purchase page where I was suddenly greeted by a one of those awful “virtual people” verbally spewing some BS marketing message in my face.

    I did not opt to hear sudden audio on page load, and no it’s not “cool” to have a stupid video of a person speaking to me.

    Talk about a deal breaker.

  12. says

    I was considering it and then I checked out the landing page you linked to above… holy shite man, you want someone to read all that or is it just to shock and overwhelm so someone signs up while their head is spinning?

    I haven’t seen a landing page like that since… well I can’t even remember. You could cut that landing page down to 1/10th its size and be saying way too much.

  13. says

    I admit that I lack in social networking. Somehow I find it hard to make interesting topics within a community. Many are like this, but they do not realize the importance of a communication.

  14. says

    SMM or Social Media marketing within your niche is most effective thing from direct sale and recently i have seen from SEO point of view also

  15. Nikki says

    Interesting how three of us commented on the poor website design for this event and nothing’s since been changed on there… or any explanation/feedback given here!

    HORRIBLE website. GREAT event idea. (And great blog, while we’re at it.)

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