SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”

Image of

Taking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising.

This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff.

How does it work?

Check out our first New Rainmaker SlideShare below, and discover for yourself the eight primary ways that building a digital media platform is more influential than straight up marketing.


Get the Whole Story (No Charge) …

To get the full audio lesson and transcript that this SlideShare is based on (and all the past and future New Rainmaker episodes), plus access to three upcoming webinars covering the New Rainmaker content creation, traffic, and conversion strategies, sign up (no charge) right here.

About the author

Brian Clark


Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

Print Friendly

Smarter is Better Solutions for Smarter Content Marketing

Here’s what we’ve got for you:

  • 15 high-impact ebooks on content marketing, SEO, email marketing, landing pages, keyword research, and more.
  • A 20-part Internet marketing course that lays out a comprehensive path for your own online strategy.
  • An organized reference guide to the “best of the best” of Copyblogger.com, and how it all profitably fits together.
Free Registration

Take The Conversation Further ...

We'd love to know your thoughts on this article.
Meet us over on Twitter or LinkedIn to join the conversation right now!