It’s no secret that the web is moving more and more toward video and audio content. Text is still going strong and will always be a prominent part of the web content mix, but the shift to multimedia will only continue and intensify.
And for some, this is very good news. Not every one is (or wants to be) a great writer, and audio and video content can allow these folks to shine.
So does copywriting matter if you’re not dealing exclusively with the written word?
Well, given the subject matter of this blog, what do you think?
The answer, of course, is an unequivocal yes.
In fact, multimedia combined with a strong working knowledge of how best to present information (which is what copywriting is all about) can make you an incredibly engaging and influential web presence. All you need is a nudge in the right direction.
So here’s what’s covered in this Multimedia Copywriting series:
- Three Copywriting Techniques for Engaging Podcasts and Audio Presentations
- Persuasive Online Video Strategies That Prompt Action
- 50 Trigger Words and Phrases for Powerful Multimedia Content