When I first started Copyblogger, I was a huge RSS evangelist. As a long-time email marketing guy, I was sick to death of overzealous filters, deliverability issues and the low-level of trust people had for online publishers thanks to the spammers.
Over two years later, email is still very much alive. That fact is most evident with my other projects, but even here at Copyblogger over 6,000 people subscribe by email and they tend to be the most responsive.
Email still has its problems, and they’re not getting any better. But the public at large either doesn’t care about RSS, or doesn’t know they’re using it (a la My Yahoo, etc).
That’s why I’m happy to see projects like Guy Kawasaki’s Alltop. It’s completely powered by RSS feeds, but it’s all behind the curtain. People want access to information… they don’t care about the underlying technology.
Michael Arrington slammed Alltop as nothing new, and to those of us in the blogging/technology echo chamber, that’s true. But the idea is to get out of the circle jerk and reach the regular people, you know?
Good job and good luck with Alltop, Guy… I’d tell my Mom about it but she got rid of the computer. Yes, I’m adopted.
About the Author: Brian Clark is the founding editor of Copyblogger, and co-founder of Teaching Sells.