The Ultimate Desktop Copy Coach From Clayton Makepeace
The Ultimate Desktop Copy Coach is the long-awaited comprehensive copywriting training program from the Clayton Makepeace group. It’s billed as the Makepeace Method for out-thinking, out-selling, and out-earning your competition.
Before we find out if that claim is justified, let me tell you a little about Clayton Makepeace for those who are unfamiliar with this copywriting legend. Clayton has spent the last 35 years creating direct mail, Internet and print promotions that have sold well over $1.5 billion (yes, billion) worth of products. He’s also helped four major direct marketing firms quadruple sales and profits to well over $100 million per year each.
So, we might expect a lot from a course by this guy, right?
The funny thing is, we’ve been expecting this course from Clayton for quite awhile. But Clayton is a working copywriter who makes the bulk of his substantial fortune from equity stakes and royalties from his client work.
From what I hear, if not for the hard work of Clayton’s right-hand man Tony Flores, this course would still be in a holding pattern. It’s a symptom of Clayton’s thriving and growing firm, Response Ink, which keeps him time-strapped like we all are.
OK, enough about Clayton and the background info… let’s talk about the course itself.
What Does this Copywriting Course Cover?
The short answer is… everything. But perhaps a little elaboration would be useful, right?
The thing I loved about the promotional lead-up to this course was that I’d been preaching the very same thing for over two years. Copywriting is the foundational element of all online marketing, and Clayton came out and said it stronger than I ever had.
He pointed out that all the major online marketing models… Frank Kern’s Mass Control, Jeff Walker’s Product Launch Formula, Rich Schefren’s Strategic Profits… they all depend on copywriting skills and direct response know-how to work.
And these same skills power social media marketing, which is a big part of what Copyblogger is all about. And I even did a teleclass months back for Clayton that basically laid that all out, no holds barred.
Apparently Clayton was so excited after the call, he couldn’t be contained. A few months later, my ideas showed up in the marketing for this very course.
More on that in a second. For now, let’s get into the nuts and bolts and brass tacks of The Ultimate Desktop Copy Coach itself.
Here’s What You Get
The Ultimate Desktop Copy Coach weighs in at over 1,000 pages of A-to-Z copywriting knowledge. Every topic that matters is explored in detail, with tons of real-life examples and performance data for those examples. This is important, because it’s all too easy to miss the point when there’s only dry instructional information without relevant slices of reality to bring things to life.
Beyond that, there are two things that really set the course apart in my opinion.
Before a single word is mentioned about copywriting itself, this course does what other copywriting courses do not. It lays the foundation for how copy works in the context of business, and reveals the method by which unique copywriting angles are produced before a single word is written.
First, the course devotes an entire chapter to explaining direct response marketing, both online and off. This is invaluable context that just about every other copywriting course fails to address.
The next chapter deals with research. Now, before you turn up your nose, you’ve got to see how important this is. Basically, all the home run creative ideas that copywriters come up with are revealed by the product or the market itself, and this chapter takes the time to explain how that process works.
In my 10 years of experience, I’ve found that understanding these two elements separates the great copywriters from the mediocre.
What Else Makes This Copywriting Course Unique?
Another thing that stands out about the course is the accessible teaching style. Don’t get me wrong, this is serious information for entrepreneurs, freelance writers, and marketers. But how the material is taught matters a lot when it comes to “getting it.”
You likely remember some of your favorite teachers from back in school, and how likable they came across while getting you to really learn. That’s how these materials come across as well, and I’ve found that I can randomly open the manual to any page and come up with ideas that work for whatever project I’m focusing on.
Running through each of the 27 chapters of this course would make this page even longer than it is. So here are some random highlights.
Chapter 3 – The Single Most Important Factor in Your Writing Process
This chapter gives you dozens of secrets for making an offer your prospect can’t refuse.
Chapter 5 – How to Prove Every Promise You Make
Discover 13 time-tested proof strategies that can multiply your sales and profits by 1,300% or more.
Chapter 13 – How to Be More Creative and Productive – While Writing the Best Copy of Your Life
A step-by-step system for overcoming writer’s block, writing faster and more effectively, and producing better copy than ever before.
Chapter 16 – How to Write Irresistible Bullets and Fascinations
A select group of writer’s have used the techniques in this chapter to make hundreds of millions of dollars for their clients and millions for themselves in royalties.
Chapter 22 – Information Marketing – How to Sell the World’s Most Profitable Products
Selling information is one of the most powerful ways to leverage your copywriting and marketing skills, and the process is detailed in this chapter, step-by-step.
Click here to find out more about the course, straight from the source.
Plus, Something Extra From Yours Truly:
Remember the teleclass I mentioned that tied Clayton’s 35-years of direct-response copywriting experience with my social media skills? The one where he jumped off the phone, cackled happily to his staff, and knocked a new plan into action?
That teleclass was for an exclusive group of Clayton’s highest-paying fans. But hey, I think it’s only fair that you get access to it too.
So, if you buy through my affiliate link, in addition to my gratitude you’ll get this valuable strategy session to enjoy and learn from. All you have to do is contact me to let me know you bought the course through me. People in Clayton’s organization still tell me (privately) that he shifted into a whole new online direct-response mindset after that call.
God help us all. $1.5 billion more in sales for Clayton?
Order the Ultimate Desktop Copy Coach now before all the extra goodies go away, and start building your own fortune today.
