As writers, we don’t really take breaks.
Even when we aren’t working, the creative lens through which we view the world keeps our minds active with possibilities.
And then you have to ask yourself: Should I be the one to bring a new idea to life?
To help you pursue smart content ideas, this week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to write content that attracts customers and clients
- How to stand out with content that makes an impact
- How to hook your audience through the magnetic force of fascination
As you work your way through the material below, think of the following lessons as a mini content creation course.
While getting attention is not the same as getting business, Sonia Simone understands that it’s hard to tell if you’re on the right track if you only get attention and feedback from a small group.
You want a larger group of people to know about what you offer.
Sonia walks you through time-tested tactics that help you get traction and grow your audience in 5 Ways to Get More of the Online Attention You Crave.
Content shock may discourage many content creators. There is so much information online, what will make people slow down and pay attention to your content?
In Conquer Content Shock with Illegitimate Ideas, Demian Farnworth explains:
An illegitimate idea is one that is unnatural — a mongrel. We don’t know its origins. It comes out of left field and is so surprising and disruptive that we halt and pay attention to it.
Check out Demian’s three tips that reveal how to present your own ideas in ways that no one else does.
How do you keep readers glued to their screens?
You must make consuming your content an activity that readers are eager to do — rather than an activity they casually put off until a later time.
Follow Andrew McDermott’s 7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination to create content that is emotionally engaging.
Draft winning content ideas
Use this post (and save it for future reference!) to evaluate your content ideas, and proceed with the ones that help you build an audience that builds your business.
We’ll see you back here on Monday with a fresh article to kick off the week!