Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough.
As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.
To support you as you create your next piece of content — whether it’s your website’s cornerstone content or your email autoresponder series — this week’s Copyblogger Collection is a series of three handpicked articles that show you:
- How to identify and overcome the factors that keep you from writing
- How to use a visual system to organize your content ideas
- How to write out smart solutions to your problems
As a bonus, I’ll first share a seemingly silly technique that simultaneously helps me write, reinforce my content vision, and become confident about my writing abilities.
I typically write the introduction and conclusion to an article first, and when I don’t know exactly what I want to write in the middle sections, I type the word “something” to fill in the draft.
Once the draft looks complete with the “somethings,” I get so irritated looking at the nonsensical “something” sections that my ideas crystallize, and I’m able to type the correct words that should be there instead.
As I replace each “something” section with proper content, I become energized and excited about the topic I’m writing about, which makes the work seem effortless.
If you try this technique, just make sure you remove all the extra “somethings” when you proofread your content!
I cried the first time I read The Nasty Four-Letter Word that Keeps You from Writing — and I’m not just saying that because it was written by Copyblogger Media founder and CEO Brian Clark.
It beautifully expressed everything I felt as I was starting to establish myself as a writer in the digital marketing space and also provided solid guidance that helped me move forward with confidence.
Have some tissues handy and check out the article. If anyone tells you there’s no crying in entrepreneurship, he’s lying.
Kelly Kingman says:
We struggle with writing because it requires us to put the pieces into a sequence, while thoughts and experiences are experienced all-at-once.
When we sit down at the blank page, we’re asking our brains to squeeze the totality of all our thoughts and experiences around a topic into a sequence.
In Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System, Kelly explains a simple and fun method that helps you translate your thoughts from your visual mind to your verbal mind, so that they can be transformed into remarkable content.
After Pamela Wilson committed to a daily writing practice, she discovered the activity produced an unusual — and extremely helpful — benefit.
The Write Way to Answer Your Most Pressing Questions explains how you can take advantage of this fascinating phenomenon to tackle content marketing obstacles.
Create your content with confidence
Use this post (and save it for future reference!) to help you transfer the content ideas in your mind to a format you can share with your audience.
We’ll see you back here on Monday with a fresh topic to kick off the week!